Team Up With a Content Translation Agency: A Key to Global Expansion

The internet has done a fantastic job bringing different people and cultures around the world together. But there’re still many barriers to effective communication. English might rapidly be becoming a global language, but many users still feel alienated when they aren’t spoken to in their native language. This is where a multilingual strategy can come into play and make a real difference. Let’s take a look at the benefits that working with a content translation agency can bring to your business.

Think Global, Act Local

In a research published by CSA Research, 40% of global respondents stated that they won’t buy from websites in other languages. This means that there is a huge market out there that could benefit from having your content available in a local language.

It may be the fear of mistranslations or simply that users aren’t comfortable doing business in a language that isn’t native to them. Whichever the reason, it’s important to be able to make users feel confident in your products or services. And this is where a great translation service can help your business grow.

#OptimationalTip: To enable international purchasing, CSA mentions the importance of localising content and removing the language barrier. Learn more about this and other customer engagement tips to increase your ROI.

Targeted Markets

You may think that a global marketplace means that it’d be impossible to translate your site into every language that a potential visitor is going to need. However, this doesn’t have to be the case. Your translations can be targeted for the market segments that you want to go after. So, whether you translate into a handful of languages or a wider variety, it’s important that you pick and choose carefully.

Getting Help from Experts

This is where getting some translation experts will make a difference. They’ll be able to advise which languages are the most popular in the regions that you’re targeting. If you’re looking at Asia, it might be that you do Chinese and Japanese, or maybe it’s Hindi and Gujarati. If the market is more euro-centric, then maybe French and German are all you need. It’s always worth getting the right advice in the first place.

#OptimationalTip: Knowing about current language trends helps to define the best multilingual strategy to follow. Find out which are the most popular languages on the internet.

Partner With a Content Translation Agency for High-Quality Results

Teaming up with those who know how to achieve the desired outcome isn’t important: It’s crucial.
By its very nature, translated materials may be difficult to verify, especially if you aren’t a native speaker of the target language or if the projects are multilingual. Therefore, you should have confidence in the professionals you partner with and to whom you’ll give access to the innermost threads of your brand.
Just as working with legal advisors will bring you peace of mind about the processes to be followed and the fulfilment of requirements, trusting skilled translators can make a difference in crafting correctly localised messages. What’s more, if they also have experience in the markets you operate in, they’ll be the key to delivering a local value experience.
In short: A high-quality translation service is key to the success of your international expansion. And you’re just one step away from it: Just make the decision and reap the benefits.

If you’re ready to take the leap, don’t hesitate to contact us today. We’ll be glad to help.