Why Are Podcast Transcription Services Important?

We probably all know that podcasts have become a dominant form of communication, sharing information and reaching people around the world. One of the reasons for their popularity is that you can listen to them at any time, either while driving or just relaxing at home. However, some people do not have the time or inclination to sit and listen to an hour-long episode. For them, it is nice to be able to skim over the main points, without having to listen through all the details first-hand; and that is where podcast transcription services come in handy!

Do not forget that Spotify has over 389 million monthly active listeners across 187 markets worldwide. And that many of them are avid listeners of podcasts, who may be waiting for yours. But that is not all; Spotify is not the only platform where this kind of content is all the rage and trending: There is also Amazon, Audible, and more.

So, are you going to ride this wave? If your answer is a clear yes, and you want to know the potential benefits that are waiting for you, read on.

Increase Your Reach

You can expand your reach by making your content more accessible, which is more than good news: It is essential. Transcription also makes it easy for people who prefer reading over listening to find what they need on their own terms, at their own pace.

Let us go into the details of how to increase the expected outreach.

#1 Make Your Content Easy to Find Online

Do you want your content to become discoverable? Sure you do, then your transcript must be in good shape. That is: It should be free of errors and typos, and it should foster friendly readability. 

It also means that podcast transcription services have to be faithful to what the speaker said during the recording. However, if something was unclear in their speech content, transcription can shed some light on it, removing ambiguity and confusion.

#2 Enhance Accessibility for Hard-of-Hearing Individuals

If you are concerned about making your business content more accessible, adding a written alternative is the perfect approach. A professional audio transcription can provide you with complete, accurate, and faithful texts so that your entire audience—including hard-of-hearing followers—can truly enjoy your content. Or make good use of it by learning, sharing, and so on. 

In addition, these types of texts can provide the basis to prepare subtitles or closed captions if you decide to create videos based on such content later on.

#OptimationalTip: Podcast marketing is a new way to reach audiences. It is not about directly selling a product (who would want to listen to endless radio advertising?) but about creating a relationship with them through valuable content in a dynamic format.

Improve SEO for Your Podcast Website

If you want to get more traffic and subscribers, then SEO is the way to go. And better if you aim for multilingual SEO, but that is a subject for another time.

Optimising your website for search engines is a proven and powerful marketing tool. And nowadays, it is just vital since your online sales rate and brand awareness almost depend on it. But, as for podcasts, just on their own, there is not much they can do for your online ranking. However, this takes a 180° turn when podcast transcription services come into the picture.

How? With keywords! So you know: With a transcript available on your site, people will be able to easily find what they want, even without having to listen to the whole episode. And if they do, it is a double win!

#OptimationalTip: SEO is a great ally in podcast marketing to make content go viral too! The optimisation will not only serve to drive more traffic to your site; if your short-term goal is to get a large number of subscribers and listeners, SEO will give your content the visibility it deserves.

Podcast Transcription Services to Repurposing Content

When you have a podcast that has been transcribed, it becomes much easier to repurpose the content into other formats. Some examples include blogs and articles, social media posts, and videos. But the list does not stop there: It is plenty of options.

Here are the main advantages of diversifying content via repurposing the podcast materials:

• New audiences coming to your content: By preparing varied material, people who may not have been interested in the original format before can now come to their new versions!
• New revenue streams: The math is simple, more people coming to your content, more followers for your material. In addition, this can bring more people coming to your website to purchase products or services. 
• New ways to engage: If your content always looks similar, even your most die-hard followers may get bored. That is why professional audio transcription also helps you find new ways to connect with your audience by reshaping your materials.

#OptimationalTip: Bridging podcasts and language can be a great idea to reach international audiences. How so? By providing content in multiple languages that everyone can feel familiar with. And, if creating multilingual podcasts is not an option, for now, you can start with translating the transcripts and offer them as alternative content. 

Make Your Podcast Go Places (And Let Everyone Find It)

Your podcast has the potential to reach a huge number of people, but unless you go the extra mile, there is no guarantee that it will. 

Thankfully, there is one thing for sure: By offering a transcript of each episode, the listeners will be able to access your content even if they missed an episode live or do not have time to catch up right now. What is more important, with podcast transcription services, you can show how much you care about delivering a genuinely great experience for everybody. This, in turn, speaks in your favour and your company’s values.
We have reviewed all the key benefits and the reasons why have become clear. Are you ready to take the next step? If you want to start mapping out your podcast transcription strategy, feel free to contact us today.