4 Major SEO Translation Services Trends to Watch in 2024
If you are a frequent visitor here, you may know that this post is part of a series, as we recently started talking about multilingual SEO translation services and the essential strategies to make a big entrance in 2024.
Have you missed our previous entry? No worries. You can start from here and take a look at it later—something we strongly recommend to sharpen your multilingual SEO strategy end-to-end. Today we will deal specifically with some trends that are setting the pace for the new year.
Whether this is your first visit to our blogs or not, welcome! Grab a seat and make yourself comfortable: These are the top SEO trends for 2024.
Multilingual SEO 2024: Trends in the Spotlight
The Internet has no flags. And it is this borderless nature that allows us to project our marketing to levels we could only dream of before.
SEO for multilingual sites is the answer to reaching all those people scattered across the globe: To break down the language barrier and ensure the visibility of your website.
The following trends aim to do precisely that: Knowing what is coming is the first step to taking advantage of both approaches.
1. SEO Translation Services for Videos (or VSEO)
We have talked a bit about this trend in the past, particularly focusing on best practices for YouTube. However, more video platforms are available to leverage, such as Snapchat, TikTok, Vimeo, etc. If you are wondering why you need SEO translation services, it is because there are many aspects to optimise in your video strategy, which depend on localisation—and, therefore, language. Some elements to keep in mind:
- Keywords
- Tags
- Transcripts for closed captions
- Meta elements
#OptimationalTip: The purpose of your VSEO strategy should not be to upload thousands of videos everywhere, but to find the platform that best suits your industry and the message you want to give with your content.
2. Multilingual SEO for Voice Search
It took a while for voice searches to become mainstream. In some places, acceptance was almost immediate, while in others, it took a bit longer. But one thing is clear: Whether by using Siri, Alexa, Google Assistant, etc., this trend will only continue to grow from now on.
And that is not the only reason these multilingual SEO trends become relevant: The accuracy of the results obtained has also improved considerably.
How do you prepare for this? By creating conversational content. Here you may need to craft and translate your texts in a way that sounds natural, shedding some of the fancy but complex vocabulary, and aiming to connect with the most natural form of everyday speech. It can be challenging, especially at first, so make sure you rely on a multilingual SEO company that can advise you properly.
3. SEO Translation Services for Podcasts
Did you still not know that podcasts are indexed in Google searches? Surely you are not the only one since this was enabled when podcasts started trending. Due to this popularity, and because they have become a reliable ally of videos and blogs as valuable SEO trends for 2024 to diversify content, having them is very nice to have. But just dedicating yourself to sketching and producing content, without planning its optimisation, is like cooking an exquisite dinner without having guests: Only you will know about your great skills.
What aspects should you keep in mind? First of all, the same as when thinking about written content: keywords, appropriate meta descriptions, and meta tags. Secondly—and here comes the juicy part—a good, strong voice so that Google’s Natural Language Processing (NLP) can understand what the episodes are about and catch the keywords your speaker says. Yes, just as you read it.
#OptimationalTip: Remember to target your specific audience. So if you need to repurpose your content for new markets, relying on SEO translation services from a professional partner is a priority.
Learn more about podcast optimisation best practices.
4. Multilingual SEO Strategy to Get to Google’s Answer Box
For some time now, Google has been offering a brief Q&A scheme in the SERPs (also known as People also ask), which can help users find what they were looking for quickly. This feature can be a double-edged sword, because if the users find what they were searching for there, they may not visit your website.
Therefore, make sure that your SEO translation service partners can help you with this strategy, which, if done correctly, will be helpful. By this, we mean that it can help demonstrate your site’s authority and help it climb higher in the rankings. And, if the information offered invites the users to read more, they will click to visit the article.
Winning the Answer Boxes space is not easy, but it is not impossible either. Try to find popular questions that you can solve with your content and incorporate those FAQs into your pages—with appropriate answers. Remember to subtly tempt the user—with compelling content—to read more, but do not force them as it could be totally counterproductive.
#OptimationalTip: Extra advice: Always check your core web vitals. The loading speed of your pages, being mobile responsive, and other technical SEO aspects are as important as your content strategy.
Become the Last Click with Multilingual SEO
Every business aims to get effective leads and close sales. That is why your prospects should end their journey on your website, satisfied that they have found what they were looking for—so they do not need to click on any other site. And as we had a lot to share with you, to help you in planning your multilingual SEO for 2024, we decided not to get too wordy and split this topic into two blogs, as we mentioned before.
And now, in closing, we have one last tip: The best SEO advice, no matter what trends are in vogue, is to stay flexible. The essence of SEO is to remain adaptable for improving the user experience on the Internet, so your content must always be up to their expectations and Google’s, naturally.
Timeliness increases effectiveness. Want to start preparing your strategy? Contact us today and let us take the first step.
