5 Benefits of eCommerce Localisation Services in 2024
In global business expansion, effective communication is one of the primary means of reaching out to new prospects. For this purpose, some companies rely on eCommerce translation services. In contrast, others present their content and website only in English, the language of choice for business and the internet. But is it enough for being competitive in the global market?
Although English is one of the most widely spoken languages, statistics show that only 25.9% of worldwide internet users communicate using it. Therefore, to ensure market penetration overseas—and reach the remaining three-quarters of the active internet population—you should translate your website.
It requires expertise and precision for a brand to achieve a professional and trustworthy international image. So if you want your business to thrive while becoming a strong competitor in the global market (and we are sure you do), keep reading to explore the benefits of a multilingual eCommerce website.
5 Key Advantages of Hiring eCommerce Localisation Services
Despite having the highest number of speakers on the internet, according to Internet World Stats, English has a lower user growth rate than other languages, such as Chinese, Spanish, Arabic, among others. Ensuring efficient eCommerce translation services means preparing for these users, who will continue to increase over time. Without further comment, here are the main benefits.
1. Wider Customer Base
By its nature, the local eCommerce experience allows you to cover larger territories and connect with more people than having a physical shop. However, what makes borderlines irrelevant is having a multilingual eCommerce website.
This can benefit any type of industry: If your business offers mainstream products or services, you will reach significantly more customers. And, if your services are more specific, it will be easier to get to the right niches. In short: Less geographic barriers, more scope for your brand.
2. Brand Management and Visibility
Gaining a foothold in the international scene attracts new customers and nurtures the business’s reputation. This is essential to achieve visibility in new markets and enhance current customers’ trust.
Global expansion has a positive impact when linked to good quality products, services, and shopping experiences. Moreover, if you rely on eCommerce localisation services, your clients (current and potential ones) will perceive this as a genuine interest in providing them with a satisfactory transaction—while reflecting the brand’s professionalism.
#OptimationalTip: Sometimes, it is advisable to go beyond the eCommerce website translation and localise your content. Consider elements such as available currencies and payment methods, advertising strategy, etc.
3. Less Confusion and Brand Damage
Nothing can be more damaging to a company’s image than people labelling it as dishonest or misleading. Resorting to machine translation, rather than relying on professional eCommerce localisation services, can pose difficult hurdles to overcome.
Poor literal translation can result in ambiguity and misunderstanding. In the worst scenario, it can lead to legal problems and safety-related text mistakes. Finally, low-quality content can lead to distrust of your business and the services you offer.
4. SEO Scaling up Thanks to Professional eCommerce Localisation Services
Nowadays, SEO is essential to ensure your business’s visibility. There is no point in offering excellent products and securing the best experience if your proposal lacks enough exposure. If you are already applying SEO in your local market, congratulations!
For an international eCommerce, this is equally important. However, to be effective, you need to localise the SEO strategy for the target market. The keywords, tags and every element you use should follow the analytics results for each region. Therefore, translating and localising your website accurately will ensure that your SEO strategy remains high-performing.
Learn more SEO strategies.
5. Minimum Bounce Rate
Imagine this situation: You find a product you were really looking for, but you still do not understand some details. After browsing through pages, you still can not find the information, so, annoyed, you decide to give up on your purchase. Sounds familiar, right?
We have all experienced this situation and know how frustrating it is. And surely you can foresee the impact it can have on your sales. By hosting a multilingual eCommerce website, you can reduce the bounce rate and increase your sales.
#OptimationalTip: It is crucial to consider the concept of web usability to create a successful international eCommerce. People do not use what they do not understand. So, they are unlikely to buy from a site that is difficult to navigate. We link usability with ease, efficiency, and intelligibility. A good translation is one of the necessary components to achieve this.
Final Thoughts: Gain Loyal Customers with eCommerce Localisation Services
We have already told you the main benefits of eCommerce translation services for your business. But before we finish, here’s a quote from Steve Krug—a web usability expert—which sums up the importance of user experience. In his book, Don’t Make Me Think, he affirms that “If something requires a large investment of time—or looks like it will—it’s less likely to be used.”
We borrow his words because we believe this principle applies to language and cultural understanding and directly impacts the conversion rate.
When we buy a product, we evaluate the whole experience. This is what will make us either mere casual shoppers or loyal customers. Make sure your clients understand your messages, so they can choose and recommend your brand.
Contact us today to see how we can help in your eCommerce growth.
