3 Elements for a Successful Crypto Translation Strategy

With the growing popularity of virtual currency transactions, crypto translation has become a must for many businesses. Nowadays, the number of individuals interested in the benefits of global crypto has only increased. As a result, brands that do not offer virtual coins as trading alternatives are missing out on the hottest conversation topic.

Whether your business is involved in the banking industry or you sell products internationally, you will need a crypto language translator to consolidate your global presence or sustain your already established position. Do not worry if you have not done it yet.

Here is a guide with the essential components for your cryptocurrency translation strategy to stand out from the competition.

Why Does Your Business Need Crypto Translation?

We understand that you may be wondering about this and want to take a closer look at it. You know crypto is “the buzzword of the moment” and represents a payment/investment method that is here to stay. But, there is one more reason why you should rely on a trusted crypto translator for a successful outcome. The crypto technology, the freshness of the market, and the extensive use of internet jargon add to the language barrier a dense terminological complexity.

For further information on the subject, click here.

Essential Ingredients for an Effective Translation

Translate, localise, or use the term as a loanword. It is crucial to know when to adhere to each strategy. It is also important to consider the wide variety of wordings that are common in the crypto-universe, as well as the different platforms hosting cryptocurrency content translation.

Let us take a closer look.

What to Translate, What to Localise, and What to Explain?

People are using a crypto-market jargon that is practically unique. It consists of terms that only make sense within this universe. The crypto translator is particularly careful about which terms to translate, localise, or maintain in their original language—English.  Moreover, they know when it is convenient to include an explanatory comment and when it is unnecessary.

Here are some examples for an adequate cryptocurrency translation:

• ATH: Acronym for All-Time-High. It refers to the highest point a coin has achieved. The translator will opt to keep the acronym without translating it.
• Hodl: It refers to holding on to volatility without selling. It is a typo of the word “hold” and is part of the current crypto jargon.
• Cryptocurrency: Professionals translate this term into Spanish as “criptomoneda” or “criptodivisa”. The choice of one option over the other will depend on the target audience—that is, here they localise.
• Wallet: The Spanish equivalent is “billetera”, but the crypto language translator takes into account the target country—and the company’s preferences. Since the English term is widespread in certain regions, they may choose not to translate it.
• Stablecoin: “Moneda estable” or “Moneda de precio estable”. As in the previous examples, the professional will analyse whether it is convenient to translate or not.

Offer a Glossary

It can be a good idea to set up a glossary and offer it for consultation—free of charge. Although not always necessary, having an enquiry page on your website will show your interest in helping the customers. For such, you will need an efficient crypto translation.

The glossary will benefit both types of clients: The somewhat familiar with the crypto market (but still doubtful) and those who are just getting started. In addition, your translation partner will be aware of who your buyer persona is: Its background, average age, what level of crypto knowledge they have, and so on. This will make the difference when it comes to providing clear and intelligible texts that do not get lost in translation.

Read more about crypto terminology here.

#OptimationalTip: For a winning global crypto strategy, the translator must analyse the context surrounding the texts. In other words, translating a blog is not the same as the texts of a financial app or a FAQ section. 

Cryptocurrency Content Translation for Different Documents and Platforms

The variety of cryptocurrency texts and platforms will require you to plan a strategy that fits each. Your translation partner knows this and will always focus— primarily—on the goal of your messages before selecting the right techniques.

Find below some pieces of content on crypto:

• Insurance or legal documents: These type of documents will almost certainly require the crypto translator to localise and adapt them to the target market’s regulations. Also, remember that cryptocurrency legislation is a sensitive matter in each region: Make sure the information is accurate.
• Financial or technical documents: From financial reports to White Papers, ICO and pre-ICO documentation, among others. Reassure stakeholders and shareholders to trust your business by demonstrating a solid financial and crypto technology understanding.
• User interfaces: Users of virtual wallets and trading apps need simple, intuitive, and trustworthy navigation. The translator comes up with informative and easy to digest texts. When writing for apps, the premise will always be “less is more”. Short texts— whenever possible— are the best option.

#OptimationalTip: Have you thought about preparing a blog to help your website rank high in searches? For your cryptocurrency translation, your language partner will be your best ally. They will localise your texts so that your SEO remains outstanding.

Final Thoughts: Prepare the Ground for Your Crypto Translation

Today, words such as Blockchain and Token are trending topics in almost every country in the world. In addition, more and more people are showing interest and dare to take their first steps in the crypto market. If you carefully plan your crypto translation strategy, your business will capitalise on this trend and not miss this international scale opportunity.

Be prompt and secure your global expansion: Contact us today to plan your business take-off together.