How Do Businesses Benefit from AI Translation Advances?

For many years now, artificial intelligence (AI) in business has been one of the most discussed topics in events, business forums, and company meetings. The apparition of AI in business has weaved itself into companies’ daily operations in ways that would have been unthinkable in the past. From AI translation, email filtration and chatbot function to Google’s predictive search or customised product recommendations. The applications of AI in business are all around us. But what exactly is AI, and how can companies benefit from it, especially in the realm of translation and localisation services?

Artificial Intelligence: What Is It?

There is still a lot of confusion about what exactly AI constitutes and how to use AI in business. In short, artificial intelligence is intelligence demonstrated by machines and made possible through complex programming. That is to say, machines can think and perform actions just like humans do. In this case, machines acquire knowledge and solve problems through supervised, unsupervised, or reinforced learning. Machine Learning and Deep Learning, for example, use AI.

The benefits of AI in business management are many and varied. AI has seamlessly integrated itself into a myriad of processes. This has led many to envision ambitious “moon-shots” where AI would completely upend not just their strategy but the way their industry did things as a whole. However, studies show that these high-reaching projects are less likely to be successful than simpler, less ambitious endeavours.

AI for Business Success: Common Uses

• Data Insights: One of the most common uses of AI in business management is analysing and detecting patterns in vast volumes of data. This provides companies with actionable insights that allow them to understand better their customer. In turn, they leave behind the “one-size-fits-all” customer-engagement model. 
  When compared to humans’ ability to analyse data, these cognitive insights are usually much more data-intensive and detailed. Also, they far surpass what any human could process in real-time. Businesses can then use this collection of data to understand, for example, what works and what does not when it comes to marketing strategy. Businesses can also use it to predict trends in the stock market’s behaviour.
• Enhanced Customer Experience: Using AI products in business analysis to create a solid customer engagement strategy helps build a strong brand and drive customer loyalty. But that is not the only way in which AI and business strategy come together. You can also leverage artificial intelligence for virtual assistance tools and customer support aimed at customers looking for general answers, such as closed domain chatbots.
  Among the many shapes these tools can take, companies have been known to use intelligent agents that offer 24/7 customer service, internal sites for answering employee questions, health treatment recommendation systems, among others.
• Process Automation: This is by far the most common application of AI in businesses currently in use. Why ask an employee to do a task that you can automate? One of the main benefits of AI in business lies in leveraging the opportunity of speeding up the entire process. Other benefits of AI include eliminating the possibility of error and making the most out of your employee’s talents. How? By not resorting to them for tedious admin work that can be easily done by a machine.
  These types of tasks usually encompass back-office administrative and financial activities. Additionally, they encompass transferring data from email and call centre systems into systems of record and updating existing databases with new information. 

AI Translation

When it comes to the translation industry, the benefits of AI translation became very clear. Especially with the success of machine translation (MT) tools. Nowadays, the need for a human editor to correct the translation cannot be highlighted enough. In the past, this has led people to believe that the impact of AI in the translation industry was done. Until a more advanced version of AI appeared in the market. 

However, surveys show that while the need for machine translation post-editing is not likely to go away any time soon, leveraging AI products for business can take many shapes and forms. Additionally, it enhances the experience of stakeholders.

Key Benefits of AI Translation for Businesses

When it comes to the translation industry, some of the benefits of AI Translation are: 

• Being able to estimate the quality of a localisation job.
• Quickly selecting the most qualified linguist for a particular project.
• Helping the project manager in managing the resource pool of linguists versus their workload.
• Optimising project workflows.
• Highlighting possible bottlenecks.
• Providing concrete data insights about improvements needed.

Beyond language processing in the strict sense, AI will start cropping up in project management, vendor management, and localisation engineering. Overall, the successful language professional’s toolbox will include a growing number of commoditised machine learning and data analysis tools. 

Final Thoughts about AI in Business

In short, companies across all industries should consider AI as a tool for enhancing human capabilities by focusing their efforts on that which makes them unique. And where they can provide the greatest value. While AI technologies are great for repetitive, data-heavy tasks, businesses often achieve the greatest performance improvements when humans and machines work together.

#OptimationalTip: AI has the potential of transforming how we do business. However, to be truly functional, businesses should see AI as a tool for enhancing human capabilities. That way, companies stand to get the best of both worlds!

To learn how you can benefit from AI Translation, contact Optimational.