With sustained growth since 2016, Smartcat seeks to revolutionise the translation industry, with its all-in-one platform, connecting professional linguists and businesses, and propelling the language industry to the peak of its technological potential.
Its translation tool, chosen by many global market leaders and industry benchmarks, provides the precise bridge to reach new destinations.
“Offering Smartcat in Spanish has positively influenced our existing and new customers from Spanish-speaking countries because we have removed the language-barrier obstacle for those who weren’t able to use the tool before localisation. That’s the very least we can do to help our users grow.”
Smartcat
Among the reasons thousands of professionals choose Smartcat are: Its multiple integrations that facilitate localisation and the execution of multilingual strategies, the infinite number of supported translation formats, the ease of use, and much more.That said, it is clear how crucial user experience is to the company. For Smartcat, people are the key value: People who use the platform and people who build the platform. And sometimes these groups overlap. With that in mind, creating a great product in multiple languages is a solution that aligns with their beliefs.And Spanish takes a special place since it is in the top 10 of Smartcat’s audience’s languages. So, their next choice of language for localisation was obvious.
To better support its Spanish-speaking customers, Smartcat wanted to translate its tool and website. And to do so, they relied on the Optimational team of experts, who helped them to quickly prepare for localisation, so there were no delays in taking the entire project from idea to implementation. By using a translation API integration that automatised the entire process, Optimational made it happen. In turn, the translation of the Smartcat tool and website helped to promote brand awareness, as well as enhance the overall experience to bring more value to the platform’s users in Spanish-speaking countries.
The Optimational team designed a specific workflow for the project, which included the following steps:
The growing use of the locale is the best indicator of good localisation. And today, Spanish is its second most popular language:
of current customers prefer to use Smartcat in Spanish
As for the website, since the Spanish launch, traffic from Spanish-speaking countries has grown by 20%. It is also worth mentioning that since the launch of the Spanish UI, the number of users on the platform and the number of them leaving an NPS score of 8 or higher (that is, the likelihood that they recommend Smartcat) grew by 60%.
Smartcat
