SIGNNE CASE STUDY

Optimising Multilingual Marketing Campaigns: White-Label Localisation Solutions for Signne

About

Signne is a Creative House specialising in new narratives that connect global brands with their audiences. They craft brand experiences that evolve constantly, blending creativity with strategy. Their approach combines poetic storytelling with pragmatic execution. They develop long-term strategies while ensuring brand alignment and cultural relevance.

The Challenge: Helping Brands Expand and Internationalise

Signne supports brands in their expansion journey. They needed a trusted localisation partner to adapt content into local languages. While their campaigns are global, they are created with a local-first approach. Preserving brand messaging and tone across markets is crucial.

Key challenges included:

Maintaining Brand Voice: Ensuring consistency in tone and intent across multiple languages without losing impact.
Keeping Pace with Content Demands: The agency required a localisation partner who could match their fast-paced workflow while maintaining high quality.
Enhancing Workflow Efficiency: Their existing process was slow and prone to misinterpretations, requiring a more agile, collaborative approach.

To overcome these challenges, Signne partnered with Optimational. The goal was to optimise content adaptation for global audiences.

Our Solution: White-Label Localisation for Fast-Paced Marketing

We work closely with Signne to localise various B2C and B2B content—event materials, public advertising campaigns, social media content, website copy, newsletters, video scripts, and press releases. This requires a strategic localisation process, which Optimational provides through its tailored white-label localisation solutions.

To ensure accuracy, efficiency, and brand consistency, we implemented a structured approach:

Creative, Brand-Centric Localisation: We go beyond direct translation. When content requires it, we add a creative twist to keep messages engaging and impactful. Every adaptation preserves the brand’s voice, tone, and intent while ensuring cultural relevance.
Streamlined Workflow: An optimised system for submitting, tracking, and managing localisation projects was implemented to reduce delays and errors.
Proactive Quality Control: We detect potential issues early, clarify ambiguities, and conduct rigorous reviews to ensure precision.
Beyond Translation: Additional support—like layout formatting and website localisation—ensures a polished, market-ready final product.

Our Step-by-Step Localisation Process

To ensure efficiency and accuracy, we follow a structured approach:

API Integration

Enables effortless content submission, automating workflows, and reducing manual effort.

Style Guide & Glossaries

Create brand-specific guidelines for consistency across all content.

Localisation & Proofreading

Adapt content while maintaining accuracy and cultural nuance.

Quality Review & Feedback

Conduct internal checks and work closely with Signne to refine messaging.

Delivery via API Integration

Finalised localised content is delivered in the required formats, ready for immediate publication.

The Results: Improved Workflow & Content Quality

The collaboration between Signne and Optimational continues to yield remarkable results. The positive outcomes are evident in several key areas:

Faster Turnarounds: The optimised process cuts localisation time, allowing Signne to meet tight content schedules.

More Impactful Messaging: By refining translations beyond word-for-word accuracy, content becomes clearer, more engaging, and more persuasive.

Expanded Capabilities: Access to web localisation, layout formatting, and other complementary services allows Signne to deliver complete multilingual campaigns.

Stronger Brand Consistency: Style guides and collaborative reviews ensure a unified brand voice across languages.

Ongoing Collaboration & Future Prospects

Signne continues to work with Optimational to support international expansion. Demand for high-quality multilingual content is growing. This partnership remains essential to global marketing success.

“We’re extremely happy with our ongoing projects. The quality, speed, and structured approach that Optimational brings to the table make them an invaluable partner.”

Signne