CASA BATLLÓ CASE STUDY

Making Heritage Accessible Through Inclusive Media Localisations

About

Casa Batlló is a UNESCO World Heritage Site and one of Barcelona’s most iconic landmarks. More than just a modernist masterpiece by Antoni Gaudí, Casa Batlló is a cultural institution committed to accessibility, inclusivity, and innovation. Through exhibitions, immersive experiences, and digital projects, Casa Batlló ensures that visitors from all backgrounds can enjoy and connect with its heritage.

The Challenge: Aligning Communication with an Inclusive Mission

Casa Batlló builds its projects around accessibility and inclusion, particularly in promoting opportunities for people with neurodivergence. Subtitling, however, requires specialised expertise and significant time investment. Managing this internally reduces agility, delays content delivery, and risks falling short of accessibility standards.

To uphold its mission of inclusive communication, Casa Batlló needed a trusted partner to provide accessible, accurate, and high-quality media localisation while allowing internal teams to focus on their highest-value work.

Our Solution: Accessible Subtitling with Human + AI Precision

Optimational provides Casa Batlló with a customised subtitling solution in English, Spanish, and Catalan, ensuring accessibility across its multilingual audiovisual content. The workflow combines AI-powered tools for speed and efficiency with expert human review to ensure accuracy, clarity, and alignment with accessibility requirements.

This approach enables Casa Batlló to:

  • Deliver accessible content faster, without compromising quality.
  • Reinforce its inclusive values by ensuring communication is open to everyone.
  • Free internal resources to concentrate on creative and strategic initiatives.

The Results: Enhanced Accessibility and Efficiency

The collaboration produces tangible benefits:

  • Reduced delivery times, thanks to an optimised subtitling process.
  • High-quality, accessible content that exceeds expectations.
  • Lower internal workload, allowing staff to focus on their core expertise.
  • Greater accessibility for diverse audiences, including people with hearing impairments and neurodivergent visitors, with subtitles available in English, Spanish, and Catalan.
  • Excellent value for money, with premium quality delivered at a sustainable cost.

Ongoing Collaboration & Future Prospects

Casa Batlló continues to embed accessibility in every aspect of its communication. By partnering with Optimational, Casa Batlló has a reliable, efficient, and inclusive workflow for ongoing media localisation projects—ensuring that heritage, culture, and innovation remain open to everyone.

 “Accessibility is fundamental to us. Thanks to Optimational’s expertise and efficient process, we can guarantee inclusive communication while saving time and maintaining the highest quality standards.”

Casa Batlló

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