SEO Best Practices for YouTube Video Translation

The trajectory of YouTube began in 2005 when three individuals spotted an unmet need on the internet. From the start, the platform showed a vast potential to promote videos of all kinds: music, tutorials, news, etc. At present, YouTube is a leading brand that allows anyone with recording skills to have their channel. But we also know that to increase any channel’s visibility, it is essential to have a strategy for YouTube video translation.

Let us take a closer look at why proper SEO translation is so important to promote your business videos. We will also go over the best practices to get to the top.

What Is Video SEO and How to Rank Your Business’ Videos High

YouTube is a flexible platform, granting access to any individual—as long as they comply with its terms and conditions. And not only that, but it also represents an excellent opportunity for companies to promote their business. If used properly, YouTube guarantees greater exposure for your business and a better ranking in search engines. In short, it is a promotion of the best kind.

However, with so many content creators, channels, and videos available, it is not enough to record and upload a video to make it successful. You should consider the following key elements:

• Video language translation: The best path to get everywhere is to speak everyone’s language. But since there is no universal tongue, translating your videos is the way to broaden your reach. Besides, this shows interest and empathy for your audience.
• Specific goals: Before recording the videos, determine the SEO goals for them. This will help you choose the correct format, length, etc. 

We recommend Neil Patel’s VSEO guide to optimise your video strategy.

#OptimationalTip: A professional specialising in SEO translation should carry out the YouTube video translation. In this way, the initial marketing strategy will succeed in any language.

Why Is SEO Important for Video Translation?

You are already aware of the benefits of translating your website and blogs. But, since users have different interests, some may be looking for a more interactive experience. Hence, that is why your content marketing should be diverse. 

If you will invest time and budget in producing quality videos, keep focusing on SEO to get the most out of that investment. 

Here are the major benefits of relying on video translation services, which will be vital for your videos to rank well in different locations.

Increase in Traffic

By providing the appropriate YouTube video translations, you will help Google to index them in search results. This will increase the visits to your website—that is to say, more potential customers.

Lower Competition

The more unique and personalised the service you provide, the less competition you will have. A multilingual SEO strategy will allow you to reach more markets and gain better authority.

Stronger Engagement

Moving up in the ranking requires a high and constant amount of visits, comments, and subscribers, among other aspects. Thus, the users’ experience is quite relevant, as they are the ones who interact with your content and recommend you.

#OptimationalTip: You have two alternatives: Uploading all your videos to a single channel or starting different ones—one for each language. To choose the most convenient video language translation solution, analyse your business needs first.

Learn more about the benefits of video subtitling for businesses.

How to Achieve an Effective SEO on Youtube Video Translation

A professional localisation will allow you to connect with your audience more genuinely. To interact with them, offer the translation of all texts in your video and those surrounding it. Just as important: this also goes along with effective SEO.

How can video translation companies be helpful? They know which aspects are vital for multilingual VSEO and how to link them with your business needs. Following are their main contributions.

• Keywords.
  They will choose the appropriate ones for each language since it is not just a matter of translating them literally. It requires new research. For example, Google searches in Australia are not necessarily the same as in Spain.
• Titles and descriptions.
  They will localise these elements to attract more visitors. At the same time, it is possible to place keywords in these fields.
• Youtube Tags.
  These are essential features when it comes to search engines leading viewers to your content. Here they will add some contextual information, such as the topic or category of your videos.
• Subtitles and closed captions.
  These texts will make the international viewers value and keep watching your content. In addition, subtitles are crawlable by search engines. If you hire video translation services from professionals, they will know how to include keywords there.

For additional information about SEO for Youtube, check out Neil Patel’s YouTube SEO article.

#OptimationalTip: Youtube offers automatic subtitles. However, they are not 100% accurate, which might result in mistakes and discrepancies. Thus, your brand could undermine its credibility, and Google could flag you as spam—and that would be fatal for your SEO. That is why you should work with language experts to provide you with professional subtitling services.

Final Thoughts: Youtube Video Translation and SEO to Scale Up

As we have seen, both SEO and Youtube video translation are the ultimate tools to push your content in the right direction—to the top. Using them will maximise your company’s time and budget spent on video creation, multiply the benefits, and leverage your brand.

If you are still embarking on this journey, remember that your potential customers may come from various places and platforms. Thus, adding a user-friendly interactive experience will help you go global.

If you are looking for an SEO translation partner to help your videos reach international audiences, contact us today to see how we can help.