Upgrade Your Business with Multilingual Keyword Research Services

Are you considering international expansion? Then you’ve likely heard about the benefits of multilingual keyword research services. This approach helps your website gain the same visibility abroad as it does locally. It enables long-term strategy planning with measurable results and allows for adjustments if needed.

Many businesses rush into global marketing by keeping their website in English or translating content without thorough research. While these methods can be useful depending on your goals, multilingual SEO typically enhances content performance and maximizes the value of your investment.

Let’s explore multilingual keyword research for global success. Ready to dive in?

Rank in All Languages: Why Localise Your SEO Strategy?

A moment ago, we mentioned strategies some businesses adopt, which can present themselves as being inefficient. Before we go any further, we need to clarify this matter. These brands are overlooking a fundamental factor: Adjusting the local strategy. Why? So that they can ensure that the content is more appealing to the target audience’s culture, preferences, and behaviour.

If you have read any of Optimational’s blogs, you are familiar with our emphasis on the importance of a global translation strategy. This is vital for entering new markets and not just trying to make the existing local one fit everywhere.

Supposing you opt to keep the website (all the copy texts, blog, and social media posts, advertising, etc.) in English. In such a case, you are leaving the effort of understanding to the sole responsibility of your potential customers. And while this is not necessarily wrong, it may result in an unsatisfactory UX while limiting opportunities for closing deals.

As for utilising language services just for the sake of translating the content—almost literally—, it is an option that might sound good. At least at first glance, since you would be making your texts more intelligible. But, if you do not consider search engine optimisation, then your website will remain hidden for those prospects.

For these reasons, SEO content localisation is your best ally. Just remember that it should go hand in hand with multilingual keyword research services.

#OptimationalTip: SEO is more than just introducing keywords into your copy to make them work for the search engines. Think of your customers first; the content must be relevant and deliver a value proposition—this will matter to them and be important to Google.

What Can You Expect from Multilingual Keyword Research Services?

First things first: What is multilingual keyword research? It is a process in which we analyse the most suitable keyword options for your business and identify the best-performing ones for each target market.

The advantage of having a multilingual SEO expert is that they know how to perform proper keyword research, which is the cornerstone of any global website strategy—its goal is to identify what is the content going to be about. For multilingual keyword research services, the complexity lies beyond just bridging a language barrier; it is about understanding different mindsets and online behaviours. Not everyone in the world looks up to specific information by using the same terms or thinking in the same way; such behaviours are culture-bound.

Finding Out What a Multilingual SEO Expert Can Accomplish

Consider the following symbolic example to illustrate the relevance of multilingual SEO services. Imagine that your original text contains the word cake. If you were to resort to language services, without considering the significance of localisation, you could get the word pastel as a literal translation in Spanish. This term is used as the equivalent of cake in regions such as Spain. But in Latin America, the situation is quite varied. For instance, in Venezuela, pastel usually refers to salty preparations. In Argentina, people are familiar with that term, but it sounds odd; instead, they use torta. Now, if you chose to use torta in all your translations, Mexican audiences would understand that you are referring to a sandwich-like preparation.

Are you confused? Well, that is how complex it is. So a translation strategy that does not include localisation is likely to lead to mix-ups—which can even be embarrassing in some cases. And that is exactly how we arrive at the imperative necessity of multilingual keyword research services; just imagine how ineffective it would be trying to rank for the keyword pastel in Argentina to advertise a birthday cake. It would drive your website ranking to the bottom and your marketing efforts down the drain.

#OptimationalTip: Multilingual keyword research services focus on three core factors: Local search volume, keyword difficulty to rank, and strategy. While the latter is not hard data, it will guide the expert in choosing the best combination of broad and long-tail keywords.

Final Thoughts: It Is All about Experiences

Relying on multilingual keyword research services should be the basis for your overall multilingual content strategy. By conducting an adequate analysis, you can gain insight into your prospects’ search patterns. And afterwards, you would be able to anticipate how they can arrive at your website. This will show you that just as people act differently according to their experiences and world view—which are influenced and conditioned by their culture—, so is their online behaviour.

Offering a culturally and linguistically authentic experience will make it easier for prospects to connect with your brand, ultimately determining your global objectives’ success. Are you ready to set up a successful SEO translation strategy and achieve international visibility? Contact us today to discuss your needs.