In the ever-changing world of content marketing, the art of Spanish copywriting is crucial, particularly in the varied landscapes of Latin America (LATAM). WhitePress, a notable figure in content marketing and SEO, sought a reliable solution to deliver fast, high-quality content tailored for its clients in multiple LATAM regions. Their collaboration with Optimational unlocked the true potential of Spanish copywriting. Dive into this case study to discover the impact of this partnership.
WhitePress is a powerhouse in the world of content marketing, offering an automated platform for publishing articles across a vast network of global portals. With over 2,000 companies leveraging its capabilities, WhitePress serves as a vital intermediary between advertisers, interactive agencies, media houses, and publishers, simplifying the process of content marketing and influencer campaigns.
The platform facilitates the creation and publication of sponsored and expert articles, reaching over 80,700 worldwide websites and blogs. WhitePress also empowers brands to engage with influencers across various platforms, with a pool of over 4,000 influencers. Additionally, the company’s commitment to marketing education is evident through its knowledge base, housing over 300 guide articles and e-books, serving nearly 500,000 unique users.
WhitePress serves clients with a widespread presence in various LATAM regions, including Argentina, Chile, Colombia, Mexico, and Peru. While catering to these diverse markets, they found themselves grappling with the complexities of producing high-quality copywriting that resonated with each region’s unique linguistic and cultural nuances.
The challenge was twofold:
In the face of this multifaceted challenge, WhitePress sought a partner capable of not only delivering exceptional Spanish copywriting but also handling the high volume of content required for their projects. This search led them to Optimational, whose expertise in multilingual solutions and SEO-focused content offered the ideal solution to address their copywriting needs across LATAM regions.
In response to the multifaceted challenge, Optimational provided a comprehensive SEO copywriting solution that addresses both challenges—the linguistic diversity and the need for a substantial volume of high-quality content.
By delivering quality, culturally relevant, and SEO-optimized copy at scale, Optimational empowers WhitePress to meet its clients’ SEO copywriting needs across multiple LATAM countries.
The collaboration between Optimational and WhitePress follows a structured process for producing high-value content for multiple LATAM countries. This process ensures the production of linguistically and culturally appropriate, strategically SEO-optimised content. Here’s an overview:
“Optimational’s Spanish copywriting services have been instrumental in providing and elevating the quality of our content across multiple Latin American countries. The SEO-oriented content allows our clients to do link building and generate leads effectively.”
WhitePress
The collaboration between WhitePress and Optimational continues to yield remarkable results. The positive outcomes are evident in several key areas:
Client Satisfaction: The client feedback, with an impressive average rating of 4.94 out of 5 points, remains a testament to Optimational’s commitment to excellence and client satisfaction.
4.94 points out of 5 in client feedback
Efficiency and Scalability: Optimational’s ability to manage large-scale content production with precision and timeliness remains instrumental in streamlining WhitePress’s operations.
In summary, the partnership remains highly successful, and we continue to look forward to our ongoing collaboration.