Las mejores prácticas para desarrollar una estrategia de comunicación internacional
In a globalised world, researching how to develop a successful international communication strategy might seem unnecessary. On the surface, we are all great communicators because we express ourselves through available media. We break down geographical barriers with our phones, coexist with email and messaging apps, and social media has become commonplace. But is this all we need? Of course not.
Speaking or writing does not make us skilled communicators, just as owning a piano does not make us pianists. Having an international strategy for effective communication is a core value for any company—one that you cannot afford not to have in place.
¡Así que, prepárate! El reloj no se detiene y los minutos pasan deprisa. Es hora de echar un vistazo a las mejores prácticas para que saques el máximo provecho de tu estrategia de comunicación.
Transmite el mensaje adecuado sin perder de vista el propósito
International communication involves conveying a consistent message and achieving smooth interaction between people and organisations in different locations. Although the ability to speak a foreign language is advantageous, misunderstandings often go beyond linguistic flaws. Mastering the language of your international interlocutor is a significant step, but it does not guarantee they will interpret the message correctly. This is because each culture has different communicative standards and handles information according to its collective experiences.
¿Cómo se puede garantizar la eficacia? Con una estrategia de traducción única que se adapte a tus objetivos. La comunicación internacional puede tener uno de los siguientes propósitos:
- Managing global teams: Ensuring effective networking in which everyone is pulling in the same direction.
- Planning of marketing initiatives: Creating brand awareness, increasing online presence, and promoting a new product launch, among others.
#OptimationalTip: Regardless of your communication goal, you should rely on language translation services, especially for complex content or the ones designed to trigger specific audience responses.
Consejos sobre cómo gestionar la comunicación internacional de tu empresa
No se diga más: estas son las mejores prácticas que debes implementar en tu estrategia internacional.
Anticípate a las diferencias culturales y transfórmalas en una fortaleza
When it comes to managing global teams, acknowledging and respecting cultural differences will show more than just compliance with diversity and equity policies. It will also lead to groups with broader perspectives, richer brainstorming and, consequently, better performance. For reaching global markets with your international communication, nothing feels more appealing than a marketing campaign that looks like a tailor-made outfit: The better the fit, the more comfortable the user will feel.
Descubre más sobre el multiculturalismo en el lugar de trabajo.
Fomenta una comunicación frecuente y constante
Internal and institutional communication is a cornerstone value for any company. If language becomes a barrier, you need to implement a translation strategy that puts all teams on the same page and provides them with all the necessary resources—especially for interdepartmental collaboration. In terms of engaging with your foreign audiences, having a solid online presence allows you to benchmark against competitors and demonstrate business authority. Establish a content calendar that follows a set frequency and count on a multilingual SEO expert who follows best practices for positioning and search intent metrics.
Obtén más información sobre cómo comenzar a crear tu calendario de contenidos para redes sociales.
Recuerda que el contenido es la clave
Design is important, as are all the elements that contribute to successful international communication. However, it is crucial to say something valuable when you communicate. Whether managing global teams or communicating with your multicultural customers, remember this: Speaking up just for the sake of saying something is not an option. Ensure your content translation is accurate, but first, make sure you have something relevant to communicate and the best way to convey that message.
No diversifiques demasiado
Localising your international communication is a priority, but this does not necessarily entail developing thousands of different strategies, for each possible case. It is better to pursue a few objectives, but make sure to achieve them before playing the field too wide. Try A/B testing across different markets, get adequate language translation services, and do social listening. This will show you where you stand and what your audience’s expectations are—of your business, your services, or the industry in general.
#OptimationalTip: Counting on a multilingual SEO expert ensures that your texts gain visibility in search engines—for every language and location. It is not enough to have your content translated: You also need it to match local trends. Thus, consider SEO localisation as an advisable approach.
Bottom Line: International Communication Is a Two-Way Road
The international communication tips we reviewed are not outrageous, but they are indispensable. Many ideas fall into oblivion because the strategies in which they were conceived unfortunately omit these core practices.
Put these considerations into practice and remember the most important principle: Communication is not a monologue. Open the door for both your employees and customers to be part of the conversation.
Contáctanos hoy mismo para que comencemos a planificar tu estrategia de comunicación internacional.
