What to Consider When Looking for Translation Services for the UK
Many things have changed in recent decades. And only in the last few years, some of those changes have speeded up the process of transformation to an extent that was barely imaginable before. Today we can say that the world economy is becoming increasingly interconnected, so it is no surprise to see more and more companies seeking the benefits of joining the global market. For this, some companies are looking for region-specific solutions, such as translation services for the UK. Others are focusing on industry-specific solutions.
But beyond all of these very specific, needs-based options, the fact is that companies of all sizes are, at the very least, considering the possibility of expanding into foreign countries.
Do you wonder why? It is thanks to the internet. Behind hyperconnectivity, organisations and individuals have found the perfect means to interact over great distances. Instantly, freely, and seamlessly.
If you are at a crucial decision-making moment to sustain or boost your business growth, then you should consider diversifying your options. And why not start by expanding to a region renowned for centuries for its stability and growth? One that speaks one of the most popular languages on the internet and in the world? Yes, we are talking about the UK.
Dispelling Doubts: How to Know if Scaling Up Should be Your Next Move
If you are still on the fence about whether or not to expand, perhaps before taking any action you should clear your mind to gain certainty.
To help with this, we suggest you ask yourself the following questions:
- Is there a definite place where I should clearly consider business expansion? You might think about, for example, if you have connections in a particular city that can help you establish the business there.
- Am I clear about what type of cross-border business I want to run? Selling online from your home country and shipping internationally is not the same as setting up a subsidiary.
- Do I know the UK regulations for the type of business I am looking for? If you do not, then consider how you will obtain information about VAT and other taxes, customs duties, employment registrations, etc.—according to your business needs.
- Is there a high demand for my products or services in the UK, or could there be, according to the current socio-economic context? If there is demand, think about your advantages over the competitors and whether a global translation service could help you highlight them to your prospects.
Once you have answered these questions or feel confident that expansion to the UK is your next goal, you can start packing your bags—at least metaphorically. And if you are still in doubt, let us examine in detail what is the allure of venturing into this English-speaking market.
6 Reasons Why Expanding Into the UK
If you are still unsure if this is the right path for you, then let us get down to the nitty-gritty and analyse the reasons why you should give the UK expansion a try.
But first, a disclaimer: By the time you finish this segment, you might want to start your search for translation services for the UK. Yes, that is how confident we are.
#1 Few Linguistic and Cultural Barriers
English is the most widely spoken language in the world. Therefore, translating into English is a fundamental step in any international marketing strategy.
In addition, globalisation, cinema, and TV have made the task of getting to know other cultures much easier.
And, if you have already started your expansion into countries such as the United States or Australia, you are already part of the way there. However, bear in mind that for the content to be effective, it must be localised to the British language variant.
You do not need to work specifically with UK translation companies but find a partner that works with native professionals. This allows you to bridge any cultural gap and enable you to communicate in an updated and engaging way.
#2 Highly Skilled and Diverse Talent Pool
The UK has a diverse and talented workforce. Just to mention an interesting figure, according to U.S. News, the UK ranks fifth among countries with the most skilled labour force. Impressive, right? So if you are planning to open a branch office over there or need highly qualified staff, keep this fact in mind!
And as if that was not enough, it is a country that attracts global talent like a magnet; even with new policies to lure young professionals from across the globe to its fertile lands.
#3 The “Golden Age” of Technology
This fact will be particularly captivating to you for one reason: You either develop or consume technology. Or perhaps both. And the UK has an incredible value proposition for this. Nadine Dorries, Secretary of State for Digital, said: “The UK is enjoying a golden age in tech. Not only are we one of the best places in the world to start digital businesses but there are countless opportunities for people to enter the sector and flourish in their careers.”
The most interesting thing? It is not just limited to London; there are also great opportunities in Manchester, Bristol, Oxford, and even across Scotland. So, now you know: Start equipping yourself with tech-translation services for the UK, if you want to jump on this bandwagon.
#OptimationalTip: Every country has its culture, and every culture is a whole world. So, never underestimate its depth and how it reflects its diversity in language. For this, make sure to localise your content accurately.
#4 Outstanding Infrastructure
The UK’s prime location to travel to and from other European markets is undeniable, making it perfect for business expansion. On top of that, it enjoys further benefits in terms of infrastructure and transportation; here are a few examples:
- It has one of the best rail networks in Europe (rated top five.)
- It is home to the largest air transport system on the continent, with more than 40 commercial airports (and almost 300 in total.)
- It has 40 major ports (and over 100 in total.)
- It possesses toll-free motorways.
#5 Available Free Ports and Unbeatable Tax Rates
Are you interested in a location with extensive tax benefits? The UK is the place, mainly for two reasons:
- It has eight free ports, which are regions exempt from customs duties, VAT, and other taxes. This makes them excellent alternatives for processing imports due to their lower cost and easier paperwork.
- The area has the most competitive and transparent tax rates in the EU, at 19% for all resident companies, which also ranks as the lowest tax rate in the G7.
- It offers multiple incentives for innovative digital businesses.
If you are seeing this in a good light, you should start taking note of translation services for the UK for your web content, as the first step.
#6 eCommerce Flourishing and Growing
The region leads the eCommerce podium in Europe, especially when it comes to online retail. And wait, if this is your industry, we have more good news; experts are forecasting that the numbers will continue to grow, as it has been the unstoppable trend for the last few years.
In case you are in doubt, check out this statistic on the online share of retail sales in the UK.
#OptimationalTip: Currently, 60% of total online buyers in the UK shop online via their smartphones. Make sure you get global translation services from professionals skilled in mobile content.
Finding the Right Translation Services for the UK
Establishing a presence in the UK can take different forms, depending on your business goals. You can open an office in a city of your choice, set up a subsidiary, operate a franchise, or export your products and services. A variety of options with different processes to follow.
Additionally, the benefits can either vary or multiply according to the type of business expansion you have in mind. However, one thing is for sure: Whichever way you go, you will need professional language support.
But how do you find the right language partner for your strategy? Just consider the following aspects:
- They offer complete processes with the right people for every task and project. From qualified project managers for the role to multilingual DTP experts and seasoned professional linguists for translating, editing, and performing QA assessments.
- They work with native translators. They must know the language from an academic perspective, but also from everyday use cases.
- They offer services in the field or industry you require. A global translation agency employs a variety of professionals to ensure that all needs are met.
- They have proof or guarantees of their professional and reliable work. Some have, for example, customer stories (or case studies) on their website or reviews on reputable sites.
- They know about multilingual SEO. This is essential if your strategy is to translate your online content to attract more customers and grow your website’s organic traffic.
- They use state-of-the-art software and handle it with proficiency. You do not need someone to translate with a dictionary and Microsoft Word. You need mastery of CAT tools to save time and costs.
If you are interested in learning more about CAT tools and how they work, we encourage you to watch our free webinar.
Final Thoughts: Preparing for the Challenge
If you made it this far, you are ready to make the next move and venture to new ports. We know that is not an easy-peasy task, and you might still hesitate about how to proceed. So, here are a few final quick tips.
- Do your research on the new target audience and determine your buyer persona.
- Prepare a strategy with short, medium, and long-term milestones (for greater traceability) and be patient—as some steps may take longer.
- Ask for help; from legal and business affairs advice to marketing or translation services for the UK. All assistance is an investment toward international growth.
Last words: As Stephen King said: “The scariest moment is always just before you start. After that, things can only get better.” So if you feel challenged, congratulations; the road will be paved from now on.
If you want to start by getting professional language advice, contact us today and let us discuss your strategy.
