{"id":742989,"date":"2021-06-11T09:07:16","date_gmt":"2021-06-11T08:07:16","guid":{"rendered":"https:\/\/optimational.com\/blog\/marketing-translation-make-your-company-visible-overseas\/"},"modified":"2025-01-21T18:45:12","modified_gmt":"2025-01-21T18:45:12","slug":"turundus-tolge-teha-oma-ettevote-valismaal-nahtavaks","status":"publish","type":"post","link":"https:\/\/optimational.com\/et\/blog\/turundus-tolge-teha-oma-ettevote-valismaal-nahtavaks\/","title":{"rendered":"Turundust\u00f5lge: kuidas oma ettev\u00f5tet v\u00e4lismaal n\u00e4htavaks teha"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Kuidas turundust\u00f5lge aitab muuta teie ettev\u00f5tte v\u00e4lismaal n\u00e4htavaks?<\/h1>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1075\" height=\"623\" src=\"http:\/\/optimational.com\/wp-content\/uploads\/2021\/06\/translation-services-to-go-global.png\" alt=\"lennuk, mis esindab turundust&#xF5;lke t&#xE4;htsust ettev&#xF5;tte laiendamisel\" class=\"wp-image-13488\" srcset=\"https:\/\/optimational.com\/wp-content\/uploads\/2021\/06\/translation-services-to-go-global.png 1075w, https:\/\/optimational.com\/wp-content\/uploads\/2021\/06\/translation-services-to-go-global-300x174.png 300w, https:\/\/optimational.com\/wp-content\/uploads\/2021\/06\/translation-services-to-go-global-1024x593.png 1024w, https:\/\/optimational.com\/wp-content\/uploads\/2021\/06\/translation-services-to-go-global-768x445.png 768w\" sizes=\"(max-width: 1075px) 100vw, 1075px\" \/><\/figure>\n\n<p>Mitmekeelse turundusstrateegia kallal t\u00f6\u00f6tades peaksid ettev\u00f5tted meeles pidama, et turundusmaterjalide t\u00f5lkimine n\u00f5uab erilist t\u00e4helepanu. Kuigi see seisneb t\u00f5lkimises l\u00e4htekeelest sihtkeelde, n\u00f5uab see ka loomingulist ja veenvat kirjutamist, mis m\u00f5jutab uut sihtr\u00fchma ja mis meeldib uuele sihtr\u00fchmale. Selles artiklis r\u00e4\u00e4gime teile turundust\u00f5lke t\u00e4htsusest. Samuti jagame n\u00e4pun\u00e4iteid eduka kampaania l\u00e4biviimiseks.<\/p>\n\n<h2 class=\"wp-block-heading\">Miks turundust\u00f5lge on erinev?<\/h2>\n\n<p>Iga t\u00f5lge on v\u00e4ljakutse. Asi pole lihtsalt s\u00f5nade vahetamises \u00fchest keelest teise ja eeldades, et k\u00f5ik lugejad m\u00f5istavad \u00fchtemoodi.<\/p>\n\n<p>T\u00f5lkimise v\u00e4ljakutse muutub mitmekeelse turundussisu puhul suuremaks ja huvitavamaks. Selle valdkonna s\u00f5nas\u00f5nalised t\u00f5lked pole t\u00f5en\u00e4oliselt m\u00f5istlikud. Miks? Kuna need s\u00f5numid toimuvad keerulises kontekstis, millel on m\u00f5ned omap\u00e4rased omadused:<\/p>\n\n<ul class=\"wp-block-list\"><li><span style=\"text-decoration: underline;\">Peamine eesm\u00e4rk on meelitada lugejaid<\/span> veenvate ja kirjeldavate tekstidega, et nad j\u00e4tkaksid lugemist, ostmist ja meid valima.<\/li><li><span style=\"text-decoration: underline;\">Turul on tihe konkurents<\/span> ja ettev\u00f5tted pakuvad peaaegu s\u00f5na otseses m\u00f5ttes \u00fche sekundi lugejate t\u00e4helepanust.<\/li><li>Kultuuriliste erinevuste t\u00f5ttu on vaja turundussisu <span style=\"text-decoration: underline;\">kohandada ja lokaliseerida, et see vastaks meie vaatajaskonna<\/span> ootustele, j\u00e4tmata seejuures eesm\u00e4rki t\u00e4helepanuta. <\/li><li>See on <span style=\"text-decoration: underline;\">d\u00fcnaamiline kontekst<\/span>, mida m\u00f5jutavad tugevalt sotsiaalmeedia, otsingumootorid ja avalik arvamus.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\">Miks peaksite oma turundussisu lokaliseerima?<\/h2>\n\n<p>M\u00f5elge m\u00f5nele v\u00f5imalikule turundust\u00f5lke stsenaariumile:<\/p>\n\n<ul class=\"wp-block-list\"><li>T\u00f5lkige s\u00f5na otseses m\u00f5ttes ja saavutage h\u00e4id tulemusi, v\u00f5ttes samal ajal rohkem riske ja v\u00e4hendades prognoositavust.<\/li><li>Kasutage tekstide<a href=\"http:\/\/optimational.com\/services\/translation-and-localisation\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>lokaliseerimist ja saavutage t\u00e4psemate projektsioonidega veelgi paremaid tulemusi.<\/li><\/ul>\n\n<p>Siin on n\u00e4ide punktide illustreerimiseks:\u00a0<\/p>\n\n<p>Selles valdkonnas tugevate kogemustega ettev\u00f5te \u00fcritab oma turustrateegiat muuta. Nad tahavad liikuda traditsiooniliselt poep\u00f5hiselt m\u00fc\u00fcgilt digimaailma. Selleks t\u00f5stavad nad esile veebip\u00f5hise ostmise eeliseid ja nimetavad peamiste osalejatena suuri \u00fclemaailmseid veebiturgusid. Hiljem otsustab ettev\u00f5te globaalseks minna ja turunduskampaaniat t\u00f5lkides teevad nad seda s\u00f5na otseses m\u00f5ttes. Tasub siiski mainida, et m\u00f5nes LATAM-i riigis on k\u00f5ige populaarsem turg <a href=\"https:\/\/www.mercadolibre.com\" target=\"_blank\" rel=\"noreferrer noopener\">Mercado Libre<\/a> ja paljud inimesed pole eBayst v\u00f5i Amazonist isegi kuulnud. Milline saab olema tulemus? K\u00fcllap osa publikust m\u00f5istab ja annab oma usalduse digitaalsele meediale. Kuid need tulemused oleksid paremad, kui viidatud teave tunduks &quot;kohalik&quot; ja tuttavam.<\/p>\n\n<p>On ka kolmas v\u00f5imalik stsenaarium, mille tulemused on v\u00e4hem optimistlikud: toetuda s\u00f5nas\u00f5nalisele t\u00f5lkele ja saada negatiivseid tulemusi. Kas arusaamatusi tekitades v\u00f5i s\u00f5numeid raskesti loetavaks muutes. Sel juhul ei ohusta mitte ainult potentsiaalne m\u00fc\u00fck, vaid ka kaubam\u00e4rgi n\u00e4htavus, asjakohasus ja maine.<\/p>\n\n<p>Kokkuv\u00f5tteks: <a href=\"http:\/\/optimational.com\/blog\/international-content-strategy-development-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">mitmekeelne turundusstrateegia<\/a> peab kohanema uue vaatajaskonnaga ja seet\u00f5ttu peavad kohanema ka s\u00f5numid. See tagab aja jooksul suurema ja j\u00e4tkusuutliku kasvu ning positsioneerib br\u00e4ndi t\u00f5husamalt.<\/p>\n\n<p><strong>#Optimatiivne n\u00e4pun\u00e4ide<\/strong>. Kaaluge koost\u00f6\u00f6d loominguliste t\u00f5lkijatega \u2013 kes ei soovi l\u00e4htetekstist k\u00f5rvale kalduda ja on sobival ajal loovamad \u2013 ja kes tunnevad sihtkultuuri v\u00f5i head uurimist\u00f6\u00f6d.<\/p>\n\n<h2 class=\"wp-block-heading\">N\u00e4pun\u00e4iteid, mis aitavad teie mitmekeelsel turundussisul saavutada t\u00e4ieliku potentsiaali<\/h2>\n\n<p>Tagamaks, et t\u00f5lked kajastaksid kaubam\u00e4rgi isikup\u00e4ra ja tooni ning annaksid samal ajal soovitud tulemusi, pidage meeles j\u00e4rgmisi soovitusi.<\/p>\n\n<ul class=\"wp-block-list\"><li>Pidage alati meeles, kes on <strong>ostja isiksus<\/strong>. \u00d5igete s\u00f5nade valimisel aitab selge ettekujutus nende omadustest, k\u00e4itumisest, taustast jne.<\/li><li>P\u00f6\u00f6rake t\u00e4helepanu sellele, <strong>mida sotsiaalmeedias<\/strong> n\u00e4itate. Teie postitatud tekstid v\u00f5ivad olla l\u00fchikesed, kuid nende potentsiaal on suur.<\/li><li>\u00c4rge unustage <a href=\"http:\/\/optimational.com\/services\/multilingual-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>mitmekeelset SEO-d<\/strong><\/a>. SEO rakendamine turundust\u00f5lgetes v\u00f5ib kampaania tulemusi oluliselt m\u00f5jutada.<\/li><li><strong>Lokaliseerige e-posti turunduskampaaniad, <\/strong>et v\u00e4ltida nende r\u00e4mpspostina visamist.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\">Viimased m\u00f5tted turundust\u00f5lke kohta<\/h2>\n\n<p>Kui teie br\u00e4nd on t\u00f5usuteel ja kaalute globaalseks muutumist, on see v\u00f5ib-olla parim aeg seda teha. Globaliseerumise ja Interneti leviku t\u00f5ttu n\u00e4ivad k\u00f5ik v\u00f5imalused olevat teie kasuks.<\/p>\n\n<p>Pidage meeles, et mitmekeelse turundusstrateegia edu saavutamiseks on turundust\u00f5lked nagu teie visiitkaart, seega on neil v\u00f5tmeroll. Veenduge, et teie mitmekeelne turundussisu vastaks sihtr\u00fchma kultuurilistele ootustele ja n\u00e4itaks teie kaubam\u00e4rgi tegelikku v\u00e4\u00e4rtust.<\/p>\n\n<p>Kas vajate oma sisu t\u00f5lkimisel abi? V\u00f5tke meiega <a href=\"http:\/\/optimational.com\/contact\/\">\u00fchendust juba t\u00e4na<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ettev\u00f5tte kasvust r\u00e4\u00e4kides viitame tavaliselt k\u00f5vadele KPI-dele, kuid need ei ole meelevaldsed. Need on hoolikalt organiseeritud ja ellu viidud turundusstrateegia tulemus.<\/p>\n","protected":false},"author":3,"featured_media":742991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[397,599],"tags":[],"class_list":["post-742989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-localisation","category-uncategorized-et"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turundust\u00f5lge: kuidas oma ettev\u00f5tet v\u00e4lismaal n\u00e4htavaks teha<\/title>\n<meta name=\"description\" content=\"N\u00e4pun\u00e4iteid ja lisateavet turundust\u00f5lke t\u00e4htsuse kohta ettev\u00f5tetele, kes soovivad laiendada oma rahvusvahelist kohalolekut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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