{"id":742753,"date":"2022-01-14T07:00:00","date_gmt":"2022-01-14T07:00:00","guid":{"rendered":"https:\/\/optimational.com\/blog\/do-and-dont-translating-marketing-content\/"},"modified":"2025-01-20T19:21:38","modified_gmt":"2025-01-20T19:21:38","slug":"tee-ja-ara-turundussisu-tolkimine","status":"publish","type":"post","link":"https:\/\/optimational.com\/et\/blog\/tee-ja-ara-turundussisu-tolkimine\/","title":{"rendered":"Turundussisu t\u00f5lkimine: mida tohib ja mida mitte"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\">Turundussisu t\u00f5lkimise 10 head ja keeldumist<\/h1>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/optimational.com\/wp-content\/uploads\/2022\/01\/Translating-Marketing-Content_-The-Dos-and-Donts-1024x576.png\" alt=\"Naine, kelle p&#xF6;ial on p&#xFC;sti ja teine maas, esindab turundussisu t&#xF5;lkimise tegevusi ja keelde\" class=\"wp-image-16986\" srcset=\"https:\/\/optimational.com\/wp-content\/uploads\/2022\/01\/Translating-Marketing-Content_-The-Dos-and-Donts-1024x576.png 1024w, https:\/\/optimational.com\/wp-content\/uploads\/2022\/01\/Translating-Marketing-Content_-The-Dos-and-Donts-300x169.png 300w, https:\/\/optimational.com\/wp-content\/uploads\/2022\/01\/Translating-Marketing-Content_-The-Dos-and-Donts-768x432.png 768w, https:\/\/optimational.com\/wp-content\/uploads\/2022\/01\/Translating-Marketing-Content_-The-Dos-and-Donts.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<p>T\u00f5lkemaailmas on mitmeid erialasid ja erialasid, millest iga\u00fchel on oma keerukus. Kuid k\u00f5igi nende peamine eeldus on olla l\u00e4hteteksti v\u00f5i t\u00f5lkekomisjoni jaoks funktsionaalne, kui see on erinev. Turundussisu t\u00f5lkimine ei ole erand sellest reeglist ning on suur ja m\u00f5nikord alahinnatud v\u00e4ljakutse.<\/p>\n\n<p>Turunduse<a href=\"https:\/\/blog.hubspot.com\/marketing\/goals-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"> \u00fcks peamisi <\/a>eesm\u00e4rke on potentsiaalsete klientide hankimine ja veenmine, kuid kas oleme kindlad, et j\u00f5uame inimesteni erinevates kohtades \u00fchtemoodi? Selles valdkonnas peab t\u00f5lkija valdama v\u00e4ga erinevaid oskusi: olema teadlik erinevatest suhtlusstiilidest, teadma, kuidas kirjutada ja uuesti luua ning eriti m\u00f5istma, et <strong>see, mida me peame edasi andma, ei ole tekst, vaid idee. .<\/strong><\/p>\n\n<p>See ei t\u00e4henda toodete v\u00f5i teenuste m\u00fc\u00fcki, vaid selle m\u00fc\u00fcmist, mida inimesed saavad nendega teha ja saavutada. Pakume turvalisust, kindlustunnet, mugavust ja staatust ning seet\u00f5ttu peab s\u00f5num muutuma, et see vastaks kultuurilistele ootustele, mis on sama mitmekesised kui maailmas on riike.<\/p>\n\n<h2 class=\"wp-block-heading\">Turundusmaterjalide t\u00f5lkimine: miks?<\/h2>\n\n<p>Head turunduskampaaniad j\u00e4\u00e4vad aja jooksul meelde. Kahjuks on ka halvad. Me ei r\u00e4\u00e4gi ebam\u00e4\u00e4rastest v\u00f5i loomingulistest ideedest, vaid ideedest, mis tekitavad kaubam\u00e4rgi maine<em><\/em> arvelt ebamugavaid v\u00f5i piinlikke reaktsioone.<\/p>\n\n<p>Kui ei, siis m\u00f5elge lihtsalt tagasi vanale American Airlinesi kampaaniale oma uute luksuslike nahkistmete reklaamimiseks. Staatuse pakkumise kavatsusega t\u00f5lkisid nad hispaaniakeelsele turule oma loosungi &#8220;Lendab nahka&#8221;. Tulemuseks oli s\u00f5nas\u00f5naline ja l\u00f5bus &#8220;Vuela en cueros&#8221;, mida me loodame, et keegi ei v\u00f5tnud s\u00f5na-s\u00f5nalt, sest see oleks t\u00e4hendanud, et paljud inimesed oleks reisinud veidi lahti riietatuna \u2013 et mitte \u00f6elda peaaegu alasti.<\/p>\n\n<p>Just nii keeruline v\u00f5ib olla turundussisu t\u00f5lkimine, kui j\u00e4tta arvestamata kultuurilise komponendi<strong> <\/strong>tohutu t\u00e4htsus. Siin on m\u00f5ned n\u00e4pun\u00e4ited, mida teha ja mida mitte teha, et v\u00e4ltida alasti lendamise kogemust.<\/p>\n\n<p><strong>#Optimaalne n\u00e4pun\u00e4ide<\/strong>. T\u00f5lkijad ei pruugi olla tekstikirjutajad, nii et selleks, et aidata neil teie mitmekeelset sisuturundust t\u00f5husalt t\u00f5lkida, pakkuge neile v\u00f5imalikult palju kontekstip\u00f5hist teavet.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00a0Turundussisu t\u00f5lkimine: Dos<\/h3>\n\n<ul class=\"wp-block-list\"><li>Uurige: igal vaatajaskonnal on oma vajadused ja huvid, mida teie sisu peaks kajastama. Seet\u00f5ttu on \u00fclioluline uurida neid ja nende kultuuri, praegust konteksti ja, kui sisu on suunatud SEO-le, siis m\u00e4rks\u00f5nu ning nende veebik\u00e4itumist ja otsingukavatsusi. Lisateave <a href=\"http:\/\/optimational.com\/blog\/business-upgrade-multilingual-keyword-research-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">mitmekeelse m\u00e4rks\u00f5nauuringu<\/a> kohta.<\/li><li>Olge lihtne: turundusmaterjalide t\u00f5lkimine v\u00f5ib n\u00f5uda loovust, kuid peaksite seda kasutama loomulikul viisil. Kasutage selgeid fraase ja v\u00e4ltige ratta uuesti leiutamist, kui on keelelisi tavasid, mis v\u00f5ivad olla soovitavamad.<\/li><li>T\u00f6\u00f6 emakeeletundjatega: saate valida, kas t\u00f6\u00f6tate nendega kogu protsessi v\u00f5i ainult toimetamise ja korrektuuri etapis. Emakeelena k\u00f5nelejad teavad rohkem kui keegi teine konkreetse koha keelelistest tavadest ja jagavad kultuurilist tausta, et edastada m\u00f5juvaid s\u00f5numeid.<\/li><\/ul>\n\n<p><strong>#Optimaalne<\/strong> n\u00e4pun\u00e4ide. Br\u00e4ndi stiil ja toon peavad olema \u00fchtsed k\u00f5igi mitmekeelse sisuturunduse t\u00fc\u00fcpide puhul. V\u00f5ib olla hea m\u00f5te koostada stiilijuhend.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00a0Turundussisu t\u00f5lkimine: keelud<\/h3>\n\n<ul class=\"wp-block-list\"><li>Lokaliseerimise unustamine: see on k\u00f5ige olulisem aspekt. Lokaliseerimisest t\u00e4helepanuta j\u00e4tmine v\u00f5ib p\u00f5hjustada kehva empaatiav\u00f5imet, segadust v\u00f5i lihtsalt atraktiivsuse puudumist. Peaksite lokaliseerima igat t\u00fc\u00fcpi sisu: pealkirjad, men\u00fc\u00fcribad, nupud ja <a href=\"https:\/\/www.investopedia.com\/terms\/c\/call-action-cta.asp\" target=\"_blank\" rel=\"noreferrer noopener\">CTA-d<\/a>, videote subtiitrid, valuutad jne. Vaadake lisateavet <a href=\"http:\/\/optimational.com\/blog\/content-localisation-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">sisu lokaliseerimise n\u00f5uannete<\/a> kohta.<\/li><li>Liigne tehnoloogiale tuginemine: t\u00f5lkemasin v\u00f5ib olla ahvatlev: kohesed tulemused tasuta. Turundussisu t\u00f5lkimine pole aga lapsem\u00e4ng. Et n\u00e4ha, milliste keeleliste tavadega saate m\u00e4ngida, peate esmalt teadma m\u00e4ngureegleid. Veelgi enam, masin ei m\u00f5ista konteksti, tooni ja tahtlikkust ega tunne teie kaubam\u00e4rgi v\u00f5i ostja isiku h\u00e4\u00e4lt.<\/li><li><a href=\"https:\/\/www.semrush.com\/blog\/buyer-persona\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ostja isiku<\/a> t\u00e4helepanuta j\u00e4tmine: keda te oma <a href=\"http:\/\/optimational.com\/blog\/multilingual-marketing-what-is-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">mitmekeelse sisuturundusstrateegiaga<\/a> sihite? V\u00f5i \u00f5igemini \u00f6eldes, kes teie sisu loeb? Otsus sihtida konkreetset vaatajaskonda s\u00f5ltub eesm\u00e4rkidest + eelmiste kampaaniate tulemustest. Kui muudate oma eesm\u00e4rke v\u00f5i meetodeid, v\u00f5ib see kaasa tuua muutusi teie vaatajaskonna k\u00e4itumises.<\/li><\/ul>\n\n<p><strong>#Optimaalne <\/strong>n\u00e4pun\u00e4ide: t\u00e4ielik ja \u00fchtne lokaliseerimine l\u00e4heb kaugemale turundusmaterjalide t\u00f5lkimisest. Samuti peaksite kaaluma s\u00fcmboleid, v\u00e4rve, pilte ja nii edasi. Kaaluge seda, et teha tihedat koost\u00f6\u00f6d oma disainispetsialistidega.<\/p>\n\n<h2 class=\"wp-block-heading\">Viimased m\u00f5tted: turundussisu t\u00f5lkimine v\u00f5ib olla sujuv kogemus<\/h2>\n\n<p>Turundussisu loomisel on alati eesm\u00e4rk k\u00f5netada potentsiaalsete klientide s\u00fcdameid. Ja sellise sisu t\u00f5lkimine teenib sama eesm\u00e4rki, ainult et n\u00fc\u00fcd vaadeldakse publikut, kellel on erinevad viisid elust ja nende kogemustest.<\/p>\n\n<p>Me \u00fctlesime teile, et see on hirmu\u00e4ratav \u00fclesanne, kuid see ei pea olema \u00f5udusunen\u00e4gu. Tegelikult v\u00f5ib see olla nauditav, kui usaldate selle professionaalidele, kes teavad, kuidas sellega k\u00f5ige paremini hakkama saada.\u00a0<\/p>\n\n<p>M\u00f5elge kahele kriitilisele aspektile: leidke partneriks vajalike teadmistega meeskond ja koostage ennetavalt turundussisu t\u00f5lkimise plaan. Oma br\u00e4ndi tuntuks saamine heade kampaaniatega on t\u00e4iesti v\u00f5imalik.<\/p>\n\n<p>Kas pole kindel, kuidas alustada? <a href=\"http:\/\/optimational.com\/contact\/\">Broneerige meiega kohtumine juba t\u00e4na!<\/a> Nii saame koos kavandada mitmekeelse strateegia, mida teie ettev\u00f5te vajab.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turundussisu t\u00f5lkimine on v\u00e4ljakutse, milleks kvalifitseeritud spetsialistid on h\u00e4sti ette valmistatud. Siit blogist leiate teavet selle kohta, mida tohib ja mida mitte.<\/p>\n","protected":false},"author":3,"featured_media":742754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[397,599],"tags":[],"class_list":["post-742753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-localisation","category-uncategorized-et"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turundussisu t\u00f5lkimine: mida tohib ja mida mitte<\/title>\n<meta name=\"description\" content=\"Turundussisu t\u00f5lkimine on v\u00e4ljakutse, milleks kvalifitseeritud spetsialistid on h\u00e4sti ette valmistatud. 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