{"id":741078,"date":"2023-12-15T09:47:58","date_gmt":"2023-12-15T09:47:58","guid":{"rendered":"https:\/\/optimational.com\/juhtumiuuringud\/ladenzeile\/"},"modified":"2024-10-31T12:58:19","modified_gmt":"2024-10-31T12:58:19","slug":"ladenzeile","status":"publish","type":"page","link":"https:\/\/optimational.com\/et\/juhtumiuuringud\/ladenzeile\/","title":{"rendered":"Ladenzeile \u2013 juhtumiuuring"},"content":{"rendered":"\t\t
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JUHTUMIUURING<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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T\u00f5lge e-kaubanduse jaoks: <\/span>Lahendus, mis andis Ladenzeile'ile j\u00f5udu <\/span>et puudutada uusi turge<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Umbes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ladenzeile (v\u00f5i v\u00e4listuru kaubam\u00e4rgi identiteedi Shopalike) jaoks on selle kasutajate kogemus midagi enamat kui lihtsalt oluline v\u00e4\u00e4rtus: see on nurgakivi. Seda saame j\u00e4reldada nende veebisaidil Teave meist avaldatud avaldusest, mis k\u00f5lab j\u00e4rgmiselt: "Meie eesm\u00e4rk on luua t\u00e4iuslik kogemus ja inspireerida inimesi oma lemmiktooteid leidma." Kuid ennek\u00f5ike v\u00f5ime seda tajuda otsuses teha oma veebisait ja sisu k\u00e4ttesaadavaks mitmes keeles.<\/p>\n

Ladenzeile otsustas keelelistel ja praktilistel p\u00f5hjustel t\u00f5lkida oma B2B sisu k\u00f5ikidele turgudele, kus br\u00e4nd tegutseb, v\u00e4lja arvatud P\u00f5hjamaad ja Holland. V\u00e4ljakutse, kuid see tasub end h\u00e4sti \u00e4ra.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mitmekeelse l\u00e4henemisviisi eesm\u00e4rgid: rohkem kui lihtsalt suhtlemine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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T\u00f5lke tegemise valikul on rohkem kui \u00fcks eesm\u00e4rk. \u00dchest k\u00fcljest taotleb see inimlikku ja empaatilist eesm\u00e4rki (mida me juba mainisime): viia kasutajakogemus koos sisuga j\u00e4rgmisele tasemele. Sellega pakub Ladenzeile sisukat suhtlust, pakub selgeid protsesse ning edastab arusaadavat ja kasulikku teavet.<\/p>

Teisest k\u00fcljest on selle eesm\u00e4rk ka strateegiline \u00e4rieesm\u00e4rk, milleks on olla koosk\u00f5las laienemise \u00e4rivisiooniga. Terve kaubam\u00e4rgina (st Ladenzeile + Shopalike) on nad aktiivsed ja neil on kauplusepartnerid 13 Euroopa turul. Ja arvestades selle kontinendi tohutut ja rikkalikku keelelist mitmekesisust, on mitmekeelseks muutumine peaaegu loogiline samm.<\/p>

Pealegi, nagu iga e-kaubanduse puhul, mis kasutab v\u00f5imalust piiri\u00fclese potentsiaali omaksv\u00f5tmiseks, oli (ja on) t\u00f5lke eesm\u00e4rk luua t\u00f5eline kontakt uute sihtr\u00fchmadega. Sisu arusaadavaks muutmisest ei piisa: see peab olema kaasahaarav ja tuttav. Seet\u00f5ttu ei keskendunud Ladenzeile mitte ainult oma veebisaidi lokaliseerimisele, vaid ka suhtlusele oma partneritega \u2013 see on see, mille kallal meie Optimationalis koost\u00f6\u00f6d teeme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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"Tagamaks, et meid m\u00f5istetaks ja n\u00e4itamaks, et pingutame, et meid m\u00f5istetaks, oleme alati suhelnud oma partneritega nende kohalikes keeltes."<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IKA CHAMIELEC<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ladenzeile<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Protsess: kohandatud kogemuse loomine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Partnerlus Optimationaliga ei olnud juhuslik samm. Ladenzeile\u2019is teadsid nad juba nii Silvi Nu\u00f1ezi<\/a><\/strong><\/span><\/em> (meie tegevdirektori) t\u00f6\u00f6st kui ka tema oskusteabest e-kaubanduse valdkonnas. Seet\u00f5ttu iseloomustas koost\u00f6\u00f6d algusest peale usaldus ja l\u00e4bipaistvus.<\/p>\n

Sellegipoolest, et k\u00f5ik sujuks ja soovitud eesm\u00e4rkidele vastaks, oli vaja paika panna protsess, mis toimiks m\u00f5lemale poolele, v\u00f5imaldaks sujuvat dialoogi ning oleks selgelt kirjas kohustused, ajagraafikud ja m\u00e4ngijad.<\/p>\n

Praegune t\u00f6\u00f6voog sisaldab j\u00e4rgmisi samme.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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.1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PROJEKTI TAOTLUS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ladenzeile m\u00e4\u00e4ratleb uued t\u00f5lgitavad tekstid, mille Optimational v\u00f5tab vastu. T\u00e4nu Smartcati automatiseerimisele (valitud t\u00f5lketarkvara) puudub vajadus meilisuhtluseks, kuna t\u00f6\u00f6riist saadab ise vajalikud teated.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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.2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PROJEKTI\u00dcLESANNE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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P\u00fchendatud projektijuht (v\u00f5i PM) ettev\u00f5ttes Optimational m\u00e4\u00e4rab keelelised rollid \u2013 t\u00f5lkimiseks, toimetamiseks v\u00f5i korrektuuriks. Samuti kehtestavad nad iga \u00fclesande jaoks sisemised ajaraamid ja konkreetsed juhised \u2013 koosk\u00f5las kliendi kriteeriumidega ja selle l\u00f5pliku t\u00e4htaja jooksul.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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.3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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T\u00d5LGE + TOIMING<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Osalejad t\u00e4idavad oma rolli, kasutades olemasolevaid t\u00f6\u00f6riistu ja ressursse ning kinnitavad automaatselt, kui projekt on j\u00e4rgmiseks sammuks valmis. Teisis\u00f5nu, pole vaja saata e-kirja, s\u00f5numit ega helistada: CAT-t\u00f6\u00f6riist ise annab lingvistidele ja peaministrile edenemisest aru.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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.4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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K\u00dcSIMUSED JA SOOVITUSED<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kui keeleteadlastel on m\u00e4rkusi, saavad nad need Smartcati kaudu meie partnerile esitada. K\u00fcsimuste korral, mis takistavad neil oma t\u00f6\u00f6d j\u00e4tkata, teavitab keeleteadlane peaministrit, kes v\u00f5tab segaduse lahendamiseks otse Ladenzeile'iga \u00fchendust.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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T\u00f6\u00f6riistad ja ressursid:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Liitlased veatu ja integreeritud t\u00f5lkeprotsessi eest<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Usume, et Optimationalis on mitme dokumendi t\u00f5lkimisel kaks peamist aspekti, mida tuleb k\u00e4sitleda \u2013 mida aja jooksul ajakohastatakse ja mis kannavad br\u00e4nditooni. Esiteks, kuidas tagada j\u00e4rjepidevus (ja seega s\u00e4ilitada hea kvaliteedistandard aja ja projektide edenedes). Teiseks, kuidas muuta protsess sujuvamaks ja v\u00e4hendada korduvate ja prognoositavate \u00fclesannete jaoks vajalikku sisendit.<\/p>\n

Oma partnerluses Ladenzeile'iga k\u00e4sitleme neid j\u00e4rgmisel viisil:<\/p>\n

1.<\/span> J\u00e4rjepidevuse tagamiseks on stiilijuhend alati h\u00e4davajalik. \u00dcks aspekt, mida Ladenzeile meie koost\u00f6\u00f6st esile t\u00f5stab, on algusest peale \u00fcles n\u00e4idatud p\u00fchendumus ja entusiasm, et t\u00f6\u00f6tada v\u00e4lja hispaania stiilis juhend t\u00f5lgete j\u00e4rjepidevuse tagamiseks. Algatus, mis tuli samuti Silvilt ja mida iga asjassepuutuv keeleteadlane soovib uutes projektides n\u00f5u pidada ja millest kinni pidada. Samuti k\u00e4ib see juhend k\u00e4sik\u00e4es terminibaaside ja br\u00e4ndijuhenditega, mida tuleks pidevalt uuendada.<\/p>\n

2.<\/span> Sujuvamaks t\u00f6\u00f6tlemiseks kaasaegsed CAT-t\u00f6\u00f6riistad. Smartcat on Optimationali valitud tarkvara ja see, millele Ladenzeile oma funktsioonide osas tugineb. See mitte ainult ei kasuta protsessi edasiliikumiseks automatiseerimist, vaid sellel on ka konkreetsed funktsioonid aja ja j\u00f5upingutuste optimeerimiseks. N\u00e4iteks v\u00f5ivad keeleteadlased s\u00f5nastiku jaoks v\u00e4lja pakkuda uusi termineid (tugevdades sellega eelnevalt mainitud aspekti).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201eHakkasime hiljuti kasutama Google Sheetsi integratsiooni rohkem kui Google Docsi, kuna see v\u00f5imaldab meil k\u00f5ik keeleversioonid \u00fchel lehel, mis h\u00f5lbustab koost\u00f6\u00f6d erinevate sidusr\u00fchmadega, kes seda sisu vajavad. (\u2026) see uus Smartcati integratsioon tuli v\u00e4ga kasulikuks.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IKA CHAMIELEC<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ladenzeile<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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T\u00f5lge e-kaubanduse jaoks:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00dcleskutse suuremaks tegevuseks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jagame Ladenzeile'iga nende \u00e4rivisioonis palju ideid: avatus uutele v\u00f5imalustele, entusiasm end uutes kohtades proovile panna ning meie kasutajate ja partnerite kogemuste hindamine, kui nimetada vaid m\u00f5nda.<\/p>\n

Kuid on \u00fcks aspekt, mis meid \u00fchendab ja teeb meie koost\u00f6\u00f6 kasumlikuks rohkem kui lihtsalt tehingute tasandil: usk, et ainult t\u00f5elise m\u00f5istmise ja samas keeles r\u00e4\u00e4kimise kaudu saame me oma kolleege tundma \u00f5ppida ja oma ideid edasi anda. neile. Ja see on l\u00f5ppude l\u00f5puks t\u00f5elise suhtluse p\u00f5hjuseks.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Meie viimane k\u00fcsimus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kui peaksite tegema kokkuv\u00f5tte oma suhtlusest Optimationaliga, mida te \u00fctleksite?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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"Olete kiire, vastutulelik ja professionaalne."<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IKA CHAMIELEC<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Meie partnerite edu on meie edu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Bestseller-Logo\"<\/figure><\/div>
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJUHTUMIUURINGUD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

JUHTUMIUURING T\u00f5lge e-kaubanduse jaoks: Lahendus, mis andis Ladenzeile'ile j\u00f5udu et puudutada uusi turge Umbes Ladenzeile (v\u00f5i v\u00e4listuru kaubam\u00e4rgi identiteedi Shopalike) jaoks on selle kasutajate kogemus midagi enamat kui lihtsalt oluline v\u00e4\u00e4rtus: see on nurgakivi. Seda saame j\u00e4reldada nende veebisaidil Teave meist avaldatud avaldusest, mis k\u00f5lab j\u00e4rgmiselt: "Meie eesm\u00e4rk on luua t\u00e4iuslik kogemus ja inspireerida inimesi […]<\/p>\n","protected":false},"author":22,"featured_media":741074,"parent":741056,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-741078","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nLadenzeile \u2013 uurimusjuhtum<\/title>\n<meta name=\"description\" content=\"Suhtlemine on globaalse \u00e4ri jaoks v\u00f5tmet\u00e4htsusega. 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