{"id":741073,"date":"2022-07-19T23:44:14","date_gmt":"2022-07-19T22:44:14","guid":{"rendered":"https:\/\/optimational.com\/juhtumiuuringud\/heycar\/"},"modified":"2026-09-02T19:39:27","modified_gmt":"2026-09-02T18:39:27","slug":"heycar","status":"publish","type":"page","link":"https:\/\/optimational.com\/et\/juhtumiuuringud\/heycar\/","title":{"rendered":"Heycar juhtumiuuring"},"content":{"rendered":"\t\t
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JUHTUMIUURING<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Laienemine Hispaaniasse: kuidas <\/span>lokaliseerimisteenused<\/span> aitasid Heycar kasvada\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Teave<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Saksamaal 2017. aastal asutatud ja hiljem \u00dchendkuningriigi turule laienenud heycar on kiiresti kasvav idufirma, mis p\u00fc\u00fcab muuta seda, kuidas inimesed oma j\u00e4rgmist kasutatud autot leiavad ja ostavad. Nad teevad seda, keskendudes otseselt s\u00f5iduki, edasim\u00fc\u00fcja ja teenuse kvaliteedile.<\/p>\n

Suurte autot\u00f6\u00f6stuse tegijate, n\u00e4iteks Volkswageni toel soovib heycar saada oma valdkonna liidriks, olles kasutajakeskne ja investeerides tipptehnoloogiate rakendamisse. P\u00e4rast kahes riigis turuletoomist soovis heycar j\u00e4tkata laienemist Euroopas, t\u00e4psemalt Hispaanias, kuna see on \u00fcks suurimaid turge, millel on suur kasutatud autode m\u00fc\u00fcgipotentsiaal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eSuurep\u00e4rane koost\u00f6\u00f6, mida soovitaksin k\u00f5igile ettev\u00f5tetele, kes kavatsevad laieneda ja rahvusvahelistuda. Optimational solution pakub suurep\u00e4rast kohandatud ja automatiseeritud t\u00f5lkeprotsessi, mis kiirendab protsessi ja v\u00e4hendab oluliselt turule j\u00f5udmise aega.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MAGDALENA MROTEK<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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heycar<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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V\u00e4ljakutse:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nende laienemisp\u00fc\u00fcdluste toetamiseks hakkas heycar otsima t\u00f5lkepartnerit, kes lokaliseeriks nende sisu- ja SEO-strateegia p\u00f5hiosa \u2013 algselt inglise (Suurbritannia) publikule kirjutatud autoarvustused \u2013 hispaania (Hispaania) keelde.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Lahendus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Optimational t\u00f6\u00f6tas v\u00e4lja keelestrateegia koos kohandatud t\u00f6\u00f6vooga, mis h\u00f5lmas API integratsiooni loomist heycar sisuhalduss\u00fcsteemiga pidevaks lokaliseerimiseks, Hispaania turu-uuringuteks, teemaekspertide kaasamiseks, lokaliseerimiseks ja veebisaidi vormindamiseks.<\/p>

Niipea kui partnerlus algas, alustasid Optimational ja heycar inseneri- ja tootemeeskonnad t\u00f6\u00f6d API integratsiooni v\u00e4ljat\u00f6\u00f6tamisega, mis v\u00f5imaldaks optimeerida j\u00f5upingutusi ja h\u00f5lbustada heycari turundusmeeskonna t\u00f6\u00f6voogu.<\/p>

Ja esialgse taotlusega t\u00f5lkida 100 autoarvustust inglise keelest hispaania keelde lokaliseeris Optimational umbes 3 kuuga edukalt kogu sisu, pidades kinni k\u00f5igist n\u00f5utud t\u00e4htaegadest.<\/p>

Optimational hoolitses selle eest, et kogu protsess oleks lihtne ja v\u00f5imalikult kohandatud heycar vajadustele.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tulemused:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Selle tulemusena on k\u00f5ik heycar autoarvustused aktiivselt positsioneeritud Google'i otsingutulemustes, genereerides seni \u00fcle 170 000 n\u00e4itamise, ja orgaaniliselt positsioneeritud m\u00e4rks\u00f5nade arv kasvab pidevalt.<\/p>

Optimational kohandatud keelestrateegia aitas heycar meeskonnal laieneda ja rahvusvaheliseks muutuda stabiilse ja sujuva protsessi kaudu, mis v\u00f5imaldas heycari sisumeeskonnal kiirendada sisuloome protsessi ja hakata oma veebisaidile esimest orgaanilist liiklust tooma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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kuvamised Google'i otsingutulemustes<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ootused said t\u00e4idetud. Klient hindas t\u00f5lgete kvaliteeti ja oli protsessiga rahul. Optimational j\u00e4tkab heycar koost\u00f6\u00f6d, et oma veebisaiti rahvusvaheliselt positsioneerida ja kasvatada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201eKogu koost\u00f6\u00f6 v\u00e4ltel pakkus Optimational Solutions v\u00e4lja palju protsessi t\u00e4iustusi
mist\u00f5ttu see aja jooksul t\u00f5husamaks muutus.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MAGDALENA MROTEK<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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heycar<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Meie partnerite edu on meie edu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Bestseller-Logo\"<\/figure><\/div>
\"Heycar-Logo\"<\/figure><\/div>
\"Smartcat-Logo\"<\/figure><\/div>
\"\"<\/figure><\/div>
\"Link-Translation-Logo\"<\/figure><\/div>
\"LEaF-Translations-Logo\"<\/figure><\/div>
\"CM-Logo\"<\/figure><\/div>
\"AIBY-Logo\"<\/figure><\/div>
\"Akorbi-Logo\"<\/figure><\/div>
\"Media-Translations-Logo\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJUHTUMIUURINGUD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

JUHTUMIUURING Laienemine Hispaaniasse: kuidas lokaliseerimisteenused aitasid Heycar kasvada Teave Saksamaal 2017. aastal asutatud ja hiljem \u00dchendkuningriigi turule laienenud heycar on kiiresti kasvav idufirma, mis p\u00fc\u00fcab muuta seda, kuidas inimesed oma j\u00e4rgmist kasutatud autot leiavad ja ostavad. Nad teevad seda, keskendudes otseselt s\u00f5iduki, edasim\u00fc\u00fcja ja teenuse kvaliteedile. Suurte autot\u00f6\u00f6stuse tegijate, n\u00e4iteks Volkswageni toel soovib heycar saada […]<\/p>\n","protected":false},"author":22,"featured_media":741074,"parent":741056,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-741073","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHeycar - juhtumiuuring<\/title>\n<meta name=\"description\" content=\"Lugege juhtumiuuringut kasutatud autode veebiturust, mis laieneb Optimational keelelahenduste abil uuele turule Euroopas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimational.com\/et\/juhtumiuuringud\/heycar\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heycar - juhtumiuuring\" \/>\n<meta property=\"og:description\" content=\"Lugege juhtumiuuringut kasutatud autode veebiturust, mis laieneb Optimational keelelahenduste abil uuele turule Euroopas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/optimational.com\/et\/juhtumiuuringud\/heycar\/\" \/>\n<meta property=\"og:site_name\" content=\"Multilingual Solutions | Optimational\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/optimational\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-02T18:39:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/optimational.com\/wp-content\/uploads\/2023\/10\/Heycar-case-study.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@optimational\" \/>\n<meta name=\"twitter:label1\" content=\"Eeldatav lugemisaeg\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/optimational.com\\\/et\\\/juhtumiuuringud\\\/heycar\\\/\",\"url\":\"https:\\\/\\\/optimational.com\\\/et\\\/juhtumiuuringud\\\/heycar\\\/\",\"name\":\"Heycar - 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