{"id":740260,"date":"2021-11-05T07:00:00","date_gmt":"2021-11-05T07:00:00","guid":{"rendered":"https:\/\/optimational.com\/blog\/guide-international-website-expansion\/"},"modified":"2025-05-01T09:09:39","modified_gmt":"2025-05-01T08:09:39","slug":"guia-paginas-web-internacionales","status":"publish","type":"post","link":"https:\/\/optimational.com\/es\/blog\/guia-paginas-web-internacionales\/","title":{"rendered":"Gu\u00eda de expansi\u00f3n de p\u00e1ginas web internacionales"},"content":{"rendered":"\n

Gu\u00eda definitiva para la expansi\u00f3n de p\u00e1ginas web internacionales<\/h1>\n\n
\"La<\/figure>\n\n

Hicimos algo de magia y preparamos los elementos clave que necesitas saber para lograr la expansi\u00f3n global de tu empresa<\/h2>\n\n

First, a confession: Sorry, we are not Harry Potter, and we do not have magic wands or flying broomsticks. However, we do have some aces up our sleeves to make your international website a roaring success through our expert translation and localization services<\/a>.<\/p>\n\n

Segundo, un consejo r\u00e1pido: este tema es m\u00e1s extenso de lo que parece, por lo que te recomendamos que adem\u00e1s leas la checklist definitiva para una expansi\u00f3n internacional<\/a>, de modo que tengas una idea completa de todos los elementos necesarios para lograr una expansi\u00f3n de negocio internacional.<\/p>\n\n

Sin m\u00e1s pre\u00e1mbulos: aqu\u00ed est\u00e1 la gu\u00eda que prometimos.<\/p>\n\n

Define la estrategia adecuada<\/h2>\n\n

Existe m\u00e1s de una forma de configurar una p\u00e1gina web de alcance global. \u00bfLa expansi\u00f3n de tu empresa ser\u00e1 internacional, transnacional o multidom\u00e9stica? Sabemos que es una pregunta dif\u00edcil. S\u00ed, es cierto que todos son \u00abobjetivos internacionales\u00bb, y que buscan crear p\u00e1ginas web internacionales<\/strong>, pero no son sin\u00f3nimos. Entonces, retrocedamos un poco para marcar las diferencias entre estos enfoques.<\/p>\n\n

Estrategia internacional<\/h3>\n\n

Este es el caso de las empresas que tienen sede en su pa\u00eds de origen, pero se enfocan en la exportaci\u00f3n, como lo hacen la mayor\u00eda de los e-commerce o p\u00e1ginas web internacionales<\/a> de compras. Por lo general, solo tienen una p\u00e1gina web, con su contenido en varios idiomas. Un ejemplo es Amazon.com<\/a>, que vende a cualquier parte del mundo a trav\u00e9s de env\u00edos internacionales y ofrece navegabilidad en varios idiomas.<\/p>\n\n

Transnational Strategy<\/h3>\n\n

We refer to franchises. That is to say, companies with head offices in their home country that coordinate subsidiaries from there. They do not have just one global website, but rather one site per country, offering different content and adapting elements of their website menu and look-and-feel. Let us consider Starbucks<\/a> as an example: Although similar, the site for the USA, Argentina<\/a>, and England<\/a> is not the same, because they have localised their elements.<\/p>\n\n

Estrategia multidom\u00e9stica<\/h3>\n\n

This points to companies relying on multiple sales and marketing strategies instead of a unique global plan, based on the specific markets in which they operate. Brands like Johnson & Johnson or L’Or\u00e9al implement this approach: They tailor not only their strategies but also their products. Although this implies having multiple head offices and more than one international website, the brand voice always remains consistent.<\/p>\n\n

Up to this point, you probably wonder what it has to do with the guide we promised, or how this can be a handful for your business. To make it simple: We cannot help in your website expansion with just general tips. Your company has specific needs, depending on its goals.<\/p>\n\n

Construye una p\u00e1gina web internacional eficaz<\/h2>\n\n

Los siguientes consejos son fundamentales en cualquier tipo de estrategia global. Sin embargo, para implementarlos de forma correcta, ten siempre presente tu prop\u00f3sito internacional y el rumbo hacia el que va tu negocio. Una vez que identifiques si el enfoque debe ser internacional, espec\u00edficamente transnacional o multidom\u00e9stico, esto te ayudar\u00e1 a comprender mejor cu\u00e1ndo tiene sentido traducir o localizar, y c\u00f3mo hacerlo de manera adecuada.<\/p>\n\n

    \n
  1. Do international research for trends:<\/strong> The choice of a new target country relies on market analysis to estimate the potential of the products in a given place, considering demand and competition. If you want your website to go global, remember to use tools such as Google Trends<\/a> that allow you to research regional tendencies and improve your optimisation strategy.<\/li>\n\n\n\n
  2. Get an idea of organic competition: <\/strong>Do a manual check of search results of the most important organic and paid keywords for the success of your international website. You can emulate local searches to predict results from places where you want to expand. Some tools can be useful, such as the Moz Bar extension.<\/li>\n\n\n\n
  3. Be aware of technical <\/strong>SEO<\/strong><\/a>:<\/strong> Regardless of how you are managing the international business expansion, do not neglect the different aspects of SEO, especially the technical ones\u2014to make the most of the work you have already done. For this, consider elements such as gaining backlinks from local reputable sites, optimising the HTML and Hreflang tags for the correct languages, etc.<\/li>\n\n\n\n
  4. Test your marketing efforts:<\/strong> Before getting too ambitious, remember that the secret to success is to make testing a regular activity. Products change, people change, and we adapt. A global website will only keep attracting organic traffic if you do not take for granted your strategy. Start with an MVP<\/a> and then evolve from their results.<\/li>\n<\/ol>\n\n

    #OptimationalTip:<\/strong> aunque no es obligatorio, una buena idea podr\u00eda ser que registres tu empresa para obtener rese\u00f1as locales. En caso de que consideres hacerlo, Google My Business y Yelp son opciones excelentes.<\/p>\n\n

    Reflexiones finales: definir, planificar y evaluar<\/h2>\n\n

    \u00a1Ups! Tenemos que confesarte otra cosa. El proceso de crear una p\u00e1gina web internacional que est\u00e9 a la altura de las expectativas precisa un trabajo profesional para garantizar que el resultado final sea de alta calidad. Y, como ya te contamos, este es un tema que requiere un an\u00e1lisis extenso. Por eso, antes de poner en marcha cualquier plan, es imprescindible que definas en d\u00f3nde te encuentras, a d\u00f3nde quieres llegar y en qu\u00e9 per\u00edodo de tiempo pretendes hacerlo.<\/p>\n\n

    La buena noticia es que no necesitas grandes trucos para lograrlo. Solo necesitas los servicios adecuados de expertos para asegurarte de que estos consejos est\u00e1n siendo bien usados.<\/p>\n\n

    \u00bfTodav\u00eda no sabes c\u00f3mo empezar? Cont\u00e1ctanos hoy mismo.<\/a> Brindamos los servicios ling\u00fc\u00edsticos que tu empresa necesita para poner en marcha tu p\u00e1gina web internacional.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfEst\u00e1s por lanzar tu p\u00e1gina web internacional? Un momento, antes lee esta gu\u00eda. Preparamos los puntos clave para asegurarnos de que no pases nada por alto.<\/p>\n","protected":false},"author":3,"featured_media":735057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[518,397],"tags":[],"class_list":["post-740260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","category-translation-localisation"],"yoast_head":"\nGu\u00eda de expansi\u00f3n de p\u00e1ginas web internacionales<\/title>\n<meta name=\"description\" content=\"\u00bfEst\u00e1s por lanzar tu p\u00e1gina web internacional? 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