{"id":740252,"date":"2021-10-29T07:00:00","date_gmt":"2021-10-29T06:00:00","guid":{"rendered":"https:\/\/optimational.com\/blog\/content-strategy-successful-business-internationalisation\/"},"modified":"2026-01-14T20:18:50","modified_gmt":"2026-01-14T20:18:50","slug":"internacionalizar-empresa","status":"publish","type":"post","link":"https:\/\/optimational.com\/es\/blog\/internacionalizar-empresa\/","title":{"rendered":"Internacionalizaci\u00f3n de negocios: consejos para una estrategia global de contenidos"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\">C\u00f3mo internacionalizar una empresa de forma exitosa con una estrategia de contenido global<\/h1>\n\n<p>Adaptarse para sobrevivir. Probablemente, esta sea la frase que mejor describe el acelerado proceso que atravesaron las empresas con el auge de Internet. Como resultado, la internacionalizaci\u00f3n empresarial se convirti\u00f3 en una necesidad, exigiendo un dise\u00f1o de productos que sea tanto funcional como adaptable a diversas audiencias.<\/p>\n\n<p><a href=\"http:\/\/optimational.com\/services\/translation-and-localisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Translation and localisation<\/a> are crucial components of this process, bridging the gap between businesses and their global customers through effective communication and cultural relevance.<\/p>\n\n<p>However, <em>adapt to survive<\/em> does not exactly describe the situation in recent years. Once we naturalised this process, we are no longer adapting for survival; now, <strong>we adapt to grow<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">La estrategia de expansi\u00f3n empresarial como gu\u00eda<\/h2>\n\n<p>El comercio internacional ha sido el resultado l\u00f3gico de millones de empresas que traspasaron las barreras de la econom\u00eda local. Esta red de conexiones responde a una demanda que se encuentra en constante expansi\u00f3n y a la imperiosa necesidad de imponerse ante una competencia que no para de crecer.<\/p>\n\n<p>Si bien existen varias razones para internacionalizar una empresa, las m\u00e1s comunes son las siguientes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Reduce costs<\/strong> by outsourcing foreign staff, whether for language services, workforce, or experienced professionals in your industry.<\/li>\n\n\n\n<li><strong>Gain business stability<\/strong> related to each region&#8217;s economies.<\/li>\n\n\n\n<li><strong>Expand your customer base<\/strong> and branch out your business options.<\/li>\n<\/ul>\n\n<p>Whatever the reason you&#8217;re reading this blog, we know that you&#8217;ll need a <a href=\"http:\/\/optimational.com\/blog\/establish-an-international-web-presence\/\" target=\"_blank\" rel=\"noreferrer noopener\">global content strategy<\/a>. En las pr\u00f3ximas secciones, explicaremos los elementos que debes tener en cuenta para que tu contenido brille como nunca.<\/p>\n\n<h2 class=\"wp-block-heading\">C\u00f3mo internacionalizar una empresa: lista de requisitos para tu contenido\u00a0<\/h2>\n\n<p>Primero, aclaremos algo. No existen f\u00f3rmulas m\u00e1gicas para crear una estrategia de expansi\u00f3n de mercado; existen pautas, mejores pr\u00e1cticas y elementos b\u00e1sicos. Hay pautas, mejores pr\u00e1cticas y elementos b\u00e1sicos.\u00a0<\/p>\n\n<p>Entonces, aunque no podemos ofrecerte un bot\u00f3n en el que hagas clic y todo funcione de maravilla, s\u00ed tenemos los mejores consejos para que pongas manos a la obra y planifiques tu estrategia de contenido internacional con ideas ingeniosas (y sin morir en el intento).\u00a0<\/p>\n\n<p>Un aviso: necesitar\u00e1s contratar una agencia de traducci\u00f3n profesional para adaptar cada etapa de tu estrategia de manera adecuada, ya que esta comprender\u00e1 las necesidades y los objetivos de tu empresa.<\/p>\n\n<h3 class=\"wp-block-heading\">Planificar e investigar<\/h3>\n\n<p>Primero lo primero. <strong>Proper planning is critical to the success of any venture<\/strong>. For <a href=\"http:\/\/optimational.com\/blog\/business-expansion-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">business internationalisation<\/a>, your roadmap must pay attention even to the smallest detail.<\/p>\n\n<p>Algunos aspectos relevantes son los siguientes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Garantizar que los equipos de diferentes pa\u00edses participen para alcanzar los objetivos.<\/li>\n\n\n\n<li>Definir qui\u00e9n est\u00e1 al mando y cu\u00e1l es el calendario editorial: \u00bfla creaci\u00f3n y publicaci\u00f3n del contenido estar\u00e1 centralizada, o cada regi\u00f3n tendr\u00e1 su propia agenda editorial?<\/li>\n\n\n\n<li>Definir los KPI, los servicios ling\u00fc\u00edsticos que quieres y las prioridades.<\/li>\n\n\n\n<li>Investigar los intereses de la audiencia y las posibles fallas de la competencia.<\/li>\n<\/ul>\n\n<p><strong>#OptimationalTip:<\/strong> Your content should offer a value proposition. Por eso, atrae el inter\u00e9s de tus prospectos ofreci\u00e9ndoles algo que sea de utilidad. Nadie quiere leer blogs que parecen folletos publicitarios de los\u00a090.<\/p>\n\n<h3 class=\"wp-block-heading\">Planificar e implementar<\/h3>\n\n<p>Ahora que tienes un panorama general sobre las bases de tu estrategia de contenido internacional, es momento de definir los detalles finales para implementarla de forma eficiente. Este paso requiere tener en cuenta tres elementos fundamentales:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Guidelines:<\/strong> If several people speak on behalf of your brand, they need to follow a clear style guide on voice, tone, and language. Si bien puedes permitir cierta flexibilidad, aclara cu\u00e1les son los t\u00e9rminos con el fin de garantizar que exista uniformidad y consistencia al internacionalizar tu empresa.<\/li>\n\n\n\n<li><strong>Buyer persona:<\/strong> Your content doesn&#8217;t need to appeal to everyone. Solo que llegue a personas que cumplan con ciertos atributos demogr\u00e1ficos y de comportamiento que los conviertan en tus clientes potenciales. <a href=\"https:\/\/www.semrush.com\/blog\/buyer-persona\/\" target=\"_blank\" rel=\"noreferrer noopener\">Define their profile<\/a>: Age, gender, household income, location, cultural influence, fears, etc. Cuanto m\u00e1s detallado sea, mejor podr\u00e1s personalizar tu estrategia de expansi\u00f3n de mercado.<\/li>\n\n\n\n<li><strong>Customer Journey:<\/strong> Define and anticipate the possible path your customers will take. The <a href=\"https:\/\/blog.hubspot.com\/service\/customer-journey-map\" target=\"_blank\" rel=\"noreferrer noopener\">journey map<\/a> depicts the story arc as they move through the buying process and interact with your content\u2014and your brand. Este paso no siempre es lineal en la estrategia de expansi\u00f3n de negocio el prospecto puede saltar de una etapa a la otra, dependiendo de ciertos factores.<\/li>\n<\/ul>\n\n<p><strong>#OptimationalTip:<\/strong> While pursuing business internationalisation, you need to consider new buyer personas, as well as their customer journeys. Adem\u00e1s, recuerda que la localizaci\u00f3n es esencial a la hora de definir detalles e implementar tu estrategia.<\/p>\n\n<h3 class=\"wp-block-heading\">Analizar y optimizar<\/h3>\n\n<p>Los n\u00fameros no mienten. Por lo tanto, lo que no se mide, no existe. Once your content strategy is in place, you need to <strong>monitor its performance<\/strong>. Esto te permitir\u00e1 mejorar, pulir tus textos y planificar tu calendario futuro.<\/p>\n\n<p>Implement an <a href=\"http:\/\/optimational.com\/blog\/develop-seo-content-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO content strategy<\/a> to optimise all your content pieces, maximising your marketing budget and preventing wasted resources on content that may not be right for your business.<\/p>\n\n<p>One more tip: <strong>Make monitoring a short-, medium- and long-term activity<\/strong>. Los contenidos que hoy dan buenos resultados pueden caer en el olvido en un a\u00f1o por la influencia de las tendencias pasajeras. Sin embargo, esto no quiere decir que debas comenzar desde cero: tal vez puedas darles nueva vida a ciertas piezas realizando algunos ajustes.<\/p>\n\n<p>\u00a1Pst! Find out more about <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/measuring-and-tracking-success\">tracking and<\/a><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/measuring-and-tracking-success\" target=\"_blank\" rel=\"noreferrer noopener\"> metrics<\/a>.<\/p>\n\n<p><strong>#OptimationalTip:<\/strong> Your SEO strategy should be multilingual. Es la \u00fanica forma de poder medir los resultados m\u00e1s adelante, de acuerdo a cada mercado. Aseg\u00farate de que la agencia de traducci\u00f3n profesional con la que trabajas cuente con la experiencia en SEO necesaria para ayudarte.<\/p>\n\n<h2 class=\"wp-block-heading\">En resumen: internacionalizar tu empresa para evolucionar<\/h2>\n\n<p>Ya puedes estar un paso por delante de tu competencia y pensar en una estrategia que no solo satisfaga las necesidades actuales de tu empresa, sino que est\u00e9 preparada para el futuro. Planifica tu contenido internacional para que el proceso de adaptaci\u00f3n no se trate solo de crecer, sino tambi\u00e9n de evolucionar.<\/p>\n\n<p>Whether you are in the early stages of your planning or looking to reshape it, we know we can help: <a href=\"http:\/\/optimational.com\/contact\/\">Contact us today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfLa internacionalizaci\u00f3n empresarial es tu pr\u00f3ximo objetivo? \u00bfO necesitas redefinir tu estrategia? En cualquier caso, no te pierdas este blog.<\/p>\n","protected":false},"author":3,"featured_media":735323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[397],"tags":[],"class_list":["post-740252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-localisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internacionalizaci\u00f3n de negocios: consejos para una estrategia global de contenidos<\/title>\n<meta name=\"description\" content=\"\u00bfLa internacionalizaci\u00f3n empresarial es tu pr\u00f3ximo objetivo? \u00bfO necesitas redefinir tu estrategia? 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