{"id":740232,"date":"2022-01-14T07:00:00","date_gmt":"2022-01-14T07:00:00","guid":{"rendered":"https:\/\/optimational.com\/blog\/do-and-dont-translating-marketing-content\/"},"modified":"2026-08-31T17:21:31","modified_gmt":"2026-08-31T16:21:31","slug":"traduccion-contenidos-marketing-que-hacer","status":"publish","type":"post","link":"https:\/\/optimational.com\/es\/blog\/traduccion-contenidos-marketing-que-hacer\/","title":{"rendered":"Traducir contenido de marketing: qu\u00e9 hacer y qu\u00e9 no hacer"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\">10 recomendaciones para la traducci\u00f3n de contenido de marketing<\/h1>\n\n<p class=\"wp-block-paragraph\">En el mundo de la traducci\u00f3n, existen numerosas especialidades y disciplinas, cada una con sus particularidades. No obstante, todas ellas tienen como premisa esencial ser funcionales para el texto origen o, en su defecto, para el encargo de traducci\u00f3n. La traducci\u00f3n de contenidos de marketing no es una excepci\u00f3n a esta regla y supone un gran reto, que a veces se subestima.<\/p>\n\n<p class=\"wp-block-paragraph\">Uno de los principales <a href=\"https:\/\/blog.hubspot.com\/marketing\/goals-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">objetivos del marketing<\/a> es conseguir y persuadir a clientes potenciales, pero \u00bfes posible comunicarse de la misma manera con personas de distintos lugares? En este \u00e1mbito, la persona que traduce tiene que dominar una gran variedad de habilidades: tener conocimientos sobre los distintos estilos de comunicaci\u00f3n, saber redactar y recrear y, sobre todo, darse cuenta de que <strong>lo que tenemos que transmitir no es un texto, sino una idea.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">No se trata de vender productos o servicios, sino de convencer a la gente sobre lo que puede hacer y conseguir con ellos. Ofrecemos seguridad, confianza, comodidad y prestigio, por lo que el mensaje debe cambiar para adaptarse a las expectativas culturales, que son tantas como pa\u00edses hay en el mundo.<\/p>\n\n<h2 class=\"wp-block-heading\">Traducir los materiales de marketing: \u00bfpor qu\u00e9?<\/h2>\n\n<p class=\"wp-block-paragraph\">Las campa\u00f1as de marketing buenas se recuerdan con el tiempo. Por desgracia, las malas tambi\u00e9n. No nos referimos a ideas vagas o creativas, sino a las que provocan reacciones inc\u00f3modas o vergonzosas a costa de la reputaci\u00f3n de una marca<em>.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Y si no, basta con recordar aquella campa\u00f1a de American Airlines para promocionar sus nuevos asientos de cuero lujosos. Con la intenci\u00f3n de ofrecer prestigio, tradujeron su eslogan \u00abFly in leather\u00bb al mercado hispanohablante. El resultado fue una frase literal y graciosa: \u00abVuela en cueros\u00bb, que por suerte nadie se la tom\u00f3 en serio porque hubiese implicado que mucha gente viajara con poca ropa, por no decir casi desnuda.<\/p>\n\n<p class=\"wp-block-paragraph\">As\u00ed de compleja puede resultar la traducci\u00f3n de contenidos de marketing si no se tiene en cuenta la <strong>gran importancia del componente cultural<\/strong>. Aqu\u00ed tienes algunos consejos sobre qu\u00e9 hacer y qu\u00e9 no hacer para evitar que vivas la experiencia de \u00abvolar al desnudo\u00bb.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>#OptimationalTip:<\/strong> no todas las personas que traducen son copywriters, as\u00ed que, para ayudarles a traducir eficazmente tu contenido de marketing a varios idiomas, aseg\u00farate de proporcionarles toda la informaci\u00f3n contextual posible.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00a0Traducir contenido de marketing: qu\u00e9 hacer<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Do research: Each audience has its own needs and interests that your content should reflect. Hence, it is vital to do research on them and their culture, current context and, if the content aims for SEO, keywords and their online behaviours and search intents. Learn more about <a href=\"https:\/\/optimational.com\/es\/blog\/busqueda-palabras-clave-multilingues\/\" target=\"_blank\" rel=\"noreferrer noopener\">multilingual keyword research<\/a>.<\/li>\n\n\n\n<li>Keep it simple: Translating marketing materials may require creativity, but you should use it in a natural way. Employ clear phrases and avoid reinventing the wheel when there are linguistic conventions that can be more advisable.<\/li>\n\n\n\n<li>Work with native linguists: You can choose to work with them for the whole process or only for the editing and proofreading stage. Native speakers know more than anyone else about the linguistic conventions of a given place and share a cultural background to deliver compelling messages.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>#OptimationalTip:<\/strong> el estilo y el tono de la marca deben ser coherentes en todos los aspectos del marketing de contenidos pluriling\u00fce. Una buena idea puede ser la creaci\u00f3n de una gu\u00eda de estilo.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00a0Traducir contenido de marketing: qu\u00e9 hacer<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Forgetting about localisation: This is the most important aspect. Overlooking localisation can result in poor empathy, confusion, or simply lack of appeal. You should localise all types of content: Titles, menu bars, buttons and <a href=\"https:\/\/www.investopedia.com\/terms\/c\/call-action-cta.asp\" target=\"_blank\" rel=\"noreferrer noopener\">CTA<\/a>, subtitles (or closed captions) of videos, currencies, etc. Find out more about <a href=\"https:\/\/optimational.com\/es\/blog\/contenido-localizacion-consejos\/\" target=\"_blank\" rel=\"noreferrer noopener\">content localisation tips<\/a>.<\/li>\n\n\n\n<li>Over-reliance on technology: The translation machine can be tempting: Immediate results for free. However, translating marketing content is no child&#8217;s play. To see which linguistic conventions you can play with, you first need to know the game\u2019s rules. Moreover, the machine does not understand context, tone and intentionality, nor does it know the voice of your brand or your buyer persona.<\/li>\n\n\n\n<li>Neglecting the <a href=\"https:\/\/www.semrush.com\/blog\/buyer-persona\/\" target=\"_blank\" rel=\"noreferrer noopener\">buyer persona<\/a>: Who are you aiming at with your <a href=\"https:\/\/optimational.com\/es\/blog\/marketing-multilingue-que-es\/\" target=\"_blank\" rel=\"noreferrer noopener\">multilingual content marketing strategy<\/a>? Or better said, who will read your content? The decision to target a specific audience depends on objectives + previous campaigns&#8217; results. If you change your goals or methods, this may lead to changes in your audiences&#8217; behaviours.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>#OptimationalTip: <\/strong>una localizaci\u00f3n integral y consecuente no se limita a traducir el material de marketing. Tambi\u00e9n hay que tener en cuenta los s\u00edmbolos, los colores, las im\u00e1genes, etc. Por eso, es importante que trabajes conjuntamente con especialistas en dise\u00f1o.<\/p>\n\n<h2 class=\"wp-block-heading\">Reflexiones finales: la traducci\u00f3n de contenidos de marketing puede ser un proceso impecable<\/h2>\n\n<p class=\"wp-block-paragraph\">El objetivo de los contenidos de marketing siempre es tocar el coraz\u00f3n de los prospectos. Por eso, la traducci\u00f3n de esos contenidos tiene el mismo prop\u00f3sito, con la diferencia de que ahora se dirige a p\u00fablicos con formas diferentes de ver la vida y sus experiencias.<\/p>\n\n<p class=\"wp-block-paragraph\">Si bien dijimos que no es una tarea sencilla, no significa que tenga que ser un dolor de cabeza. De hecho, puede ser una experiencia grata si se la conf\u00edas a profesionales con experiencia.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Debes considerar dos aspectos fundamentales: contar con un equipo con la experiencia necesaria para trabajar en conjunto y elaborar de antemano un plan de traducci\u00f3n de los contenidos de marketing. Lograr que tu marca se destaque por realizar buenas campa\u00f1as es totalmente posible.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00bfNo tienes claro c\u00f3mo empezar? <a href=\"https:\/\/optimational.com\/es\/contacto\/\">\u00a1Agenda una reuni\u00f3n con el equipo hoy mismo!<\/a> De esta manera, podemos ayudarte a planificar la estrategia de contenidos en varios idiomas adecuada para tu negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La traducci\u00f3n de contenidos de marketing es un reto que requiere profesionales con experiencia. En este blog, encontrar\u00e1s informaci\u00f3n sobre lo que debes y no debes hacer.<\/p>\n","protected":false},"author":3,"featured_media":735066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[397],"tags":[],"class_list":["post-740232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-localisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Traducir contenido de marketing: qu\u00e9 hacer y qu\u00e9 no hacer<\/title>\n<meta name=\"description\" content=\"La traducci\u00f3n de contenidos de marketing es un reto que requiere profesionales con experiencia. 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