{"id":740195,"date":"2022-04-29T07:00:00","date_gmt":"2022-04-29T06:00:00","guid":{"rendered":"https:\/\/optimational.com\/blog\/translation-style-guides-for-business\/"},"modified":"2026-08-31T17:20:54","modified_gmt":"2026-08-31T16:20:54","slug":"guias-estilo-traduccion","status":"publish","type":"post","link":"https:\/\/optimational.com\/es\/blog\/guias-estilo-traduccion\/","title":{"rendered":"Gu\u00eda de estilo de traducci\u00f3n: por qu\u00e9 tu empresa necesita una"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\">Gu\u00eda de estilo de traducci\u00f3n: por qu\u00e9 tu empresa necesita una<\/h1>\n\n<p class=\"wp-block-paragraph\">As\u00ed como existen procesos estandarizados para asegurar el cumplimiento de las fechas de entrega y tareas en el desarrollo de productos o la prestaci\u00f3n de servicios, existen herramientas hechas para simplificar <a href=\"https:\/\/optimational.com\/es\/blog\/comunicacion-internacional-mejores-practicas\/\" target=\"_blank\" rel=\"noreferrer noopener\">la comunicaci\u00f3n internacional<\/a>como las gu\u00edas de estilo de traducci\u00f3n. Cualquier marca que afirme ser internacional, o aspire a serlo, debe tener una identidad corporativa que transmita mensajes unificados en sus diferentes canales e idiomas. <\/p>\n\n<p class=\"wp-block-paragraph\">No hablamos de poner un l\u00edmite a la creatividad ni la variedad en el repertorio comunicativo; se trata de garantizar que toda persona que reciba tu mensaje, en donde sea que est\u00e9, entienda lo mismo y perciba valores similares.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Puede que en el idioma nativo no parezca tan dif\u00edcil mantener el estilo y la voz. Sin embargo, la tarea se vuelve m\u00e1s desafiante al realizar la transferencia ling\u00fc\u00edstica. \u00bfC\u00f3mo se garantiza la consistencia entre idiomas? \u00bfEs posible preservar la identidad de marca a pesar del cambio de idioma?<\/p>\n\n<p class=\"wp-block-paragraph\">Si te surgen estas preguntas de vez en cuando, contin\u00faa leyendo. Te traemos algunas respuestas y, para hacerlo m\u00e1s interesante, algunos consejos que valen la pena.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es una gu\u00eda de estilo de traducci\u00f3n?<\/h2>\n\n<p class=\"wp-block-paragraph\">Antes, un aviso: si todav\u00eda no tienes una gu\u00eda de estilo de traducci\u00f3n, pronto la necesitar\u00e1s. Por ahora, sigue leyendo. Ya entender\u00e1s mejor en unos minutos.<\/p>\n\n<p class=\"wp-block-paragraph\">Tal vez ya sepas que muchas empresas utilizan gu\u00edas de estilo para crear contenido y comunicar mensajes de marca (hasta quiz\u00e1s ya tengas una). Estas gu\u00edas contienen todas las pautas que son de relevancia a la hora de garantizar que las comunicaciones de la empresa reflejen la visi\u00f3n que buscas transmitir. Tambi\u00e9n incluyen algunas <a href=\"https:\/\/blog.hubspot.com\/marketing\/examples-brand-style-guides\" target=\"_blank\" rel=\"noreferrer noopener\">gu\u00edas de estilo de inspiraci\u00f3n visual<\/a>, ya que el texto y las im\u00e1genes deben ir a la par. Por ejemplo, \u00bfte imaginas una campa\u00f1a de <a href=\"https:\/\/www.coca-cola.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coca-Cola<\/a>con una paleta de colores en tonos de azul? Probablemente no, porque se parecer\u00eda a sus competidores.<\/p>\n\n<p class=\"wp-block-paragraph\">Ocurre algo parecido con las gu\u00edas de estilo de traducci\u00f3n, con la gran diferencia de que no todas las empresas cuentan con gu\u00edas propias, y es posible que esto se deba a que no conocen su importancia y los beneficios que pueden brindar.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Lo bueno es que siempre est\u00e1s a tiempo de crear la tuya. Es una inversi\u00f3n de tiempo que facilitar\u00e1 el proceso a la hora de generar los mensajes multiling\u00fces que quieras comunicar en un futuro.  Incluso, si es posible, puedes editar parte del contenido que ya tienes acorde a las necesidades comunicativas.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>#OptimationalTip:<\/strong> si contratas servicios de traducci\u00f3n profesional, un equipo de expertos puede guiarte con las especificaciones que quieras incluir como pautas de estilo.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00bfUna gu\u00eda es lo mismo que un glosario?<\/h3>\n\n<p class=\"wp-block-paragraph\">Antes de continuar, aclaremos una cosa. Si bien lo que explicamos hasta ahora puede sonar como la creaci\u00f3n de un glosario, no es lo mismo. Ambas son herramientas pr\u00e1cticas que ofrecen muchos beneficios en t\u00e9rminos de consistencia y ahorro de tiempo y costes. Sin embargo, un <a href=\"https:\/\/optimational.com\/es\/blog\/glosario-traduccion-consejos\/\" target=\"_blank\" rel=\"noreferrer noopener\">glosario de traducci\u00f3n<\/a>es una compilaci\u00f3n de palabras y frases y sus equivalentes en el idioma de destino, mientras que una gu\u00eda de estilo de traducci\u00f3n es un documento con est\u00e1ndares espec\u00edficos y preferencias estil\u00edsticas que los traductores deben usar como gu\u00eda. <\/p>\n\n<p class=\"wp-block-paragraph\">Dado <strong>que ambas herramientas ayudan a mantener la coherencia de los mensajes, se complementan entre s\u00ed<\/strong>y son recursos que debes adaptar.<\/p>\n\n<p class=\"wp-block-paragraph\">Llego la hora de avanzar. \u00bfSabes qu\u00e9 tipo de informaci\u00f3n puedes encontrar en una gu\u00eda de estilo de traducci\u00f3n? Si no est\u00e1 claro, lee la siguiente secci\u00f3n.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 debe incluir una gu\u00eda de traducci\u00f3n?<\/h2>\n\n<p class=\"wp-block-paragraph\">Los \u00edtems que aparecen a continuaci\u00f3n son algunos puntos clave, pero puedes ampliar la lista seg\u00fan tu conveniencia y necesidad.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>About the audience:<\/strong> Include all pertinent information about your target audience, those you are reaching or aiming to reach: What is their educational background, interests, age, etc.? What are they looking to obtain by reading your content or using your services and products?<\/li>\n\n\n\n<li><strong>About style and voice:<\/strong> Every business has an identity, which is shaped by the way it communicates. Does your brand use idioms, jargon, or <a href=\"https:\/\/resources.collins.co.uk\/Samples\/ELT\/International_Students_Survival_Guide\/ISSG_Chapter15.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">cultural references<\/a>? Do you want it to sound persuasive or informative? Is it youthful and relaxed or formal and ready to do business? Which is the purpose of the content? Are you hiring translation services for documents, social media, or training material?<\/li>\n\n\n\n<li><strong>About language:<\/strong> What linguistic and grammatical conventions do you consider essential to put in writing? For example, the use of inverted and serial commas, capitalisation, etc. Do you have precise instructions in case of ambiguity? What to do about untranslatable terms?\u00a0<\/li>\n\n\n\n<li><strong>About formatting:<\/strong> There is information that admits multiple translation options. I.e. figures, currencies, locations, date format and <a href=\"https:\/\/www.timeanddate.com\/time\/map\/\" target=\"_blank\" rel=\"noreferrer noopener\">time zone<\/a>, units of measurement, etc. You can also include your preferences on the use of bold, italics, authority quotes, headings, etc.<\/li>\n\n\n\n<li><strong>About your brand:<\/strong> Do you have specific guidelines for your business or industry? Such as specific terminology, product or service names, collections, etc.<\/li>\n\n\n\n<li><strong>About the design:<\/strong> Include guidelines that concern visual content and that may be relevant to the translation services professional. For example, what do you wish to do with images containing text?<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>#OptimationalTip:<\/strong> los t\u00e9rminos intraducibles son aquellos que carecen de un equivalente exacto en el idioma de destino. Sin embargo, existen diferentes t\u00e9cnicas para compensar esta situaci\u00f3n, como par\u00e1frasis, notas al pie y otras.<\/p>\n\n<h2 class=\"wp-block-heading\">En resumen: \u00bfpor qu\u00e9 necesitas una gu\u00eda de estilo de traducci\u00f3n?<\/h2>\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de haber resuelto el misterio, solo nos queda recalcar por qu\u00e9 deber\u00edas tener una gu\u00eda de este tipo. Pero antes, analicemos la siguiente situaci\u00f3n: \u00bfconoces esa sensaci\u00f3n que tienes cuando arreglas algo de forma temporal, pero sabes que pronto tendr\u00e1s que lidiar de nuevo con el problema? Seguro que s\u00ed, nos ha pasado a todos.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Una gu\u00eda de estilo de traducci\u00f3n es totalmente lo contrario.  Es una herramienta que <strong>te permite abordar ese problema de manera permanente, proactiva y eficaz,<\/strong> de modo que nunca se convierta en un problema. <\/p>\n\n<p class=\"wp-block-paragraph\">Con ella, puedes preparar el terreno para mejorar la calidad de tus mensajes y medir el impacto que tienen en tu p\u00fablico objetivo. Tambi\u00e9n, te permite optimizar las comunicaciones, reducir el margen de error y deshacerte del tiempo que les toma a los traductores con los que trabajas y a tus lectores finales \u00abadivinar\u00bb lo que quieres decir.<\/p>\n\n<p class=\"wp-block-paragraph\">Es mejor invertir parte de tu tiempo en preparar una gu\u00eda que gastar recursos en corregir errores, responder a interminables cadenas de correos electr\u00f3nicos o tener que lidiar con la frustraci\u00f3n de un proyecto que va lento o que tiene muchas trabas.<\/p>\n\n<p class=\"wp-block-paragraph\">Si quieres dar el primer paso en tu estrategia de comunicaci\u00f3n internacional, no dudes en <a href=\"https:\/\/optimational.com\/es\/contacto\/\">contactarnos ahora<\/a>. Tenemos la soluci\u00f3n de valor que necesitas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfNecesitas una gu\u00eda de estilo de traducci\u00f3n?  Apuesto a que s\u00ed, as\u00ed que no te pierdas este blog en el que te explicamos qu\u00e9 es y por qu\u00e9 necesitas una.<\/p>\n","protected":false},"author":3,"featured_media":735073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[397],"tags":[],"class_list":["post-740195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-localisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda de estilo de traducci\u00f3n: por qu\u00e9 tu empresa necesita una<\/title>\n<meta name=\"description\" content=\"\u00bfNecesitas una gu\u00eda de estilo de traducci\u00f3n? 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