{"id":739965,"date":"2021-05-14T09:55:49","date_gmt":"2021-05-14T08:55:49","guid":{"rendered":"https:\/\/optimational.com\/blog\/what-is-subtitling-translation\/"},"modified":"2025-01-21T18:35:09","modified_gmt":"2025-01-21T18:35:09","slug":"traduccion-subtitulos-que-es","status":"publish","type":"post","link":"https:\/\/optimational.com\/es\/blog\/traduccion-subtitulos-que-es\/","title":{"rendered":"\u00bfQu\u00e9 es la traducci\u00f3n de subt\u00edtulos? Una herramienta clave para el crecimiento de tu negocio"},"content":{"rendered":"\n

What Is Subtitling Translation and How It Can Help Businesses Grow<\/h1>\n\n
\"User<\/figure>\n\n

When creating and sharing video content marketing, one might ask, \u201cWhat is subtitling translation?.\u201d It’s a vital part of many companies’ business plans. Subtitling video content not only helps increase audience engagement and boosts SEO performance but also aids people in better understanding a language when they’re learning it. Moreover, video subtitles allow viewers to watch a video without activating the audio, catering to the hearing-impaired.<\/p>\n\n

In today’s blog, we’ll delve deep into the world of subtitling translation. We’ll explain its essence, highlight its benefits, and walk you through its phases. Additionally, we’ll equip you with tips and tools to amplify your business growth using professional subtitling.<\/p>\n\n

\u00bfQu\u00e9 es la traducci\u00f3n de subt\u00edtulos?<\/strong><\/h2>\n\n

Subtitling can be defined as a linguistic practice that consists of providing\u2014generally \u2014a written text at the bottom of the screen. This text translates the dialogues of the characters, discursive elements (letters, graffiti, captions, banners, etc.) as well as the soundtracks (songs, voice-overs, etc.) that are in another language.<\/p>\n\n

#OptimationalTip:<\/strong> el subtitulado audiovisual se caracteriza por una serie de limitaciones relacionadas con los medios. Quien se dedique a la subtitulaci\u00f3n profesional debe ser consciente de dichas limitaciones para que la transferencia ling\u00fc\u00edstica de un idioma a otro est\u00e9 completa.<\/p>\n\n

Every subtitled audiovisual programme has three main components: oral text, image, and subtitles. The integration of these three components together with the spectator’s reading ability determines the basic characteristics of this translating practice.<\/p>\n\n

Professional subtitles are synchronised with the image and the dialogue. Also, they offer an adequate semantic account of the content. Additionally, they remain on the screen long enough for the viewers to read them.<\/p>\n\n

The main thing before talking about the characteristics of subtitle translation is to understand that this type of translation is framed within the \u00absubordinate translation.\u00bb In other words, it’s a translation that has time and space restrictions that directly affect the result. And not only consists in translating the textual content but also leaning on the image and the audio, since there is a specific time and space.<\/p>\n\n

Next, we’ll review the phases that a subtitle translation project goes through.<\/p>\n\n

\u00bfEn qu\u00e9 consiste el proceso de traducci\u00f3n para subtitulado?<\/strong><\/h2>\n\n

En el proceso de subtitulado, se dan las siguientes etapas:<\/p>\n\n

    \n
  1. Synchronisation<\/strong>: The entry and exit times of the subtitles are located. These are synchronised with the audio. <\/li>\n\n\n\n
  2. Translation\/adaptation:<\/strong> The translation of the original takes place. The professional subtitler adapts and adjusts the subtitle translation to the allowed characters according to the duration of the subtitles.<\/li>\n\n\n\n
  3. Simulaci\u00f3n<\/strong>: se realiza una representaci\u00f3n de los subt\u00edtulos traducidos con la imagen y el audio. Despu\u00e9s, se verifica el cumplimiento de las pautas y que los subt\u00edtulos se lean con naturalidad.<\/li>\n\n\n\n
  4. Correcci\u00f3n<\/strong>: se corrigen los errores y se ajusta el texto.<\/li>\n<\/ol>\n\n

    \u00bfCu\u00e1les son los principales beneficios de la traducci\u00f3n para subtitulado?<\/strong><\/h2>\n\n

    In general, all users can benefit from implementing professional subtitles: From people with hearing disabilities to those who don’t know a language or cannot listen to audio at a specific time.<\/p>\n\n

    Los siguientes son algunos beneficios de la traducci\u00f3n para subtitulado:<\/p>\n\n

    1. Subtitles Enhance Accessibility<\/h3>\n\n

    Did you know that, according to the World Health Organization<\/a>, \u201cIt is estimated that by 2050 over 700 million people\u2014or one in every ten people\u2014will have disabling hearing loss\u201d? Professional subtitles are a great option to enhance accessibility since they can make the content available to a wider range of people. In this way, they minimise the barriers that limit learning.<\/p>\n\n

    2. Video Subtitling Boosts Your Video’s SEO<\/h3>\n\n

    One of the main factors for the positioning of a video is video captioning or subtitling. However, this is something few users know. Video subtitling is of great advantage if we want our video to rank in the top positions for the selected keyword. <\/p>\n\n

    Why? Because Google and other search engines aren’t able to watch a video. Thus, the only reference they have of that video is the context. That is to say, the text used in the captions or subtitles, titles and descriptions, comments made by users, social media \u201clikes,\u201d etc.<\/p>\n\n

    #OptimationalTip:<\/strong> al implementar el subtitulado profesional en tus v\u00eddeos, estos tienen muchas m\u00e1s probabilidades de mejorar su posicionamiento. <\/p>\n\n

    Descubre las mejores pr\u00e1cticas de SEO para la traducci\u00f3n de v\u00eddeos para YouTube<\/a>.<\/p>\n\n

    3. Subtitles Improve Knowledge Retention and Understanding<\/h3>\n\n

    By listening while reading subtitles, we can retain the knowledge obtained in our long-term memory. This is because our brain stores information better. Subtitles add a visual element to audiovisual material, offering us a more complete experience.<\/p>\n\n

    Additionally, video subtitles help better understand audiovisual material. Especially when we don’t understand the accent of the characters, for instance, or if there are technical terms that we don’t know.<\/p>\n\n

    #OptimationalTip: <\/strong>Professional subtitles support reading comprehension and literacy. How? They help associate what is being heard with reading. This facilitates faster and more effective learning.<\/p>\n\n

    El subtitulado profesional es una excelente forma de a\u00f1adir contexto para aquellas personas con problemas de audici\u00f3n o para quienes simplemente eligen ver el contenido en silencio.<\/p>\n\n

    \u00bfCu\u00e1les son las mejores herramientas de traducci\u00f3n para subtitulado?<\/strong><\/h2>\n\n

    As it’s an area closely linked to technology, improvements in this field have had an immediate impact on our professional organisation. The appearance of new tools has resulted in time-saving processes, the proliferation of exchanges between translators, and the democratisation of specific subtitling tools.<\/p>\n\n

    Las herramientas de subtitulado suelen realizar una transcripci\u00f3n de las intervenciones de los personajes, sincronizar el texto transcrito e incluso realizar una traducci\u00f3n autom\u00e1tica a partir de los subt\u00edtulos creados.<\/p>\n\n

    Perhaps the most comprehensive free program is Subtitle Workshop<\/a>, which is an easily downloadable tool that’s not difficult to use. The programme allows you to work with the audiovisual file and with subtitles on it. You can enter the exact time of entry and exit of a subtitle (localisation), add the translation (adaptation), and see the result at the moment (simulation). Subtitle Edit<\/a> is also a free subtitling tool that works pretty much the same.<\/p>\n\n

    However, there is also the option of using HappyScri<\/a>b<\/a>e<\/a>. This is a programme that, although it’s paid, can be very worth it if the video to be subtitled has clean audio and there are no overlapping voices. The time-saving advantage can compensate for the investment.<\/p>\n\n

    Otras herramientas de subtitulado son las siguientes:<\/p>\n\n