{"id":739962,"date":"2021-05-28T10:47:32","date_gmt":"2021-05-28T09:47:32","guid":{"rendered":"https:\/\/optimational.com\/blog\/translation-roi-how-calculate\/"},"modified":"2026-01-14T20:30:23","modified_gmt":"2026-01-14T20:30:23","slug":"roi-traduccion","status":"publish","type":"post","link":"https:\/\/optimational.com\/es\/blog\/roi-traduccion\/","title":{"rendered":"C\u00f3mo calcular y medir el retorno sobre la inversi\u00f3n\u00a0de\u00a0la\u00a0traducci\u00f3n"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\">\u00bfC\u00f3mo puedes calcular y medir el\u00a0ROI\u00a0de\u00a0la\u00a0traducci\u00f3n de tu empresa?<\/h1>\n\n<p>\u00bfPlaneas cruzar las fronteras de tu idioma y llegar a nuevas audiencias? \u00bfQuieres expandir el alcance de tu marca? Then, it&#8217;s time to evaluate if adding <a href=\"http:\/\/optimational.com\/services\/translation-and-localisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">language translation services<\/a> to your content strategy plan can help you get closer to your goals. \u00bfNo sabes por d\u00f3nde empezar? Te sugerimos calcular el ROI de la traducci\u00f3n.<\/p>\n\n<p>El ROI impulsa la mayor parte de los proyectos y actividades comerciales, por lo que, si vas a dedicar tiempo y esfuerzo a desarrollar una aplicaci\u00f3n o una p\u00e1gina web para nuevos mercados en otros idiomas, debes tener una buena raz\u00f3n que lo justifique. Comencemos definiendo el significado de ROI.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 significa ROI?<\/h2>\n\n<p>The <strong><em>meaning of ROI<\/em><\/strong>\u2014or Return On Investment\u2014often expressed as a percentage, doesn&#8217;t imply anything more than the comparison between the net amount of money that&#8217;s obtained from a project (its performance) and the money that&#8217;s invested in it (investment.)<\/p>\n\n<p>Entonces, por ejemplo, si despu\u00e9s de deducir todos tus gastos de traducci\u00f3n, obtienes una ganancia neta de 10\u00a0000 USD tras haber invertido 100\u00a0000 USD, tu ROI se calcular\u00eda as\u00ed: \u00ab100\u00a0% x 10\u00a0000\/100\u00a0000\u00bb, es decir, un 10\u00a0%. Un ROI m\u00e1s elevado y positivo suele ser mejor.<\/p>\n\n<p><strong>#OptimationalTip:<\/strong> If your ROI turns out negative, then it means you spent more money than you made, which\u2014you guessed it\u2014is not a good way to run a long-term business.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo se calcula el ROI\u00a0de\u00a0la\u00a0traducci\u00f3n?<\/h2>\n\n<p>Mucha gente piensa que es imposible calcular el retorno sobre la inversi\u00f3n de los servicios de traducci\u00f3n. Sin embargo, existen formas pr\u00e1cticas de promover la inversi\u00f3n en traducci\u00f3n como parte de tu estrategia general. A su vez, esto ayudar\u00e1 a que el plan de expansi\u00f3n internacional de tu empresa funcione correctamente.<\/p>\n\n<h3 class=\"wp-block-heading\">Comienza por la investigaci\u00f3n de mercado<\/h3>\n\n<p>The first step in calculating ROI<strong> <\/strong>when translating content is deciding <span style=\"text-decoration: underline;\">where<\/span> you want to sell. El pa\u00eds o la regi\u00f3n que elijas puede no coincidir con lo que elegir\u00eda otra persona. Lo siguiente ser\u00e1 estimar los ingresos por ventas de los mercados para los cuales deseas realizar la localizaci\u00f3n.<\/p>\n\n<p>Para hacer dicha estimaci\u00f3n, ten en cuenta estos aspectos:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Datos de herramientas como Google Trends para ver qu\u00e9 tan relevantes son las palabras clave en diferentes idiomas. Te aconsejamos consultar distintas versiones de estas herramientas para diferentes regiones.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>El tama\u00f1o o la cantidad de personas usuarias de dispositivos m\u00f3viles o de la web en el mercado de dicho lugar.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Las regulaciones espec\u00edficas que existen en ese mercado o pa\u00eds sobre las aplicaciones o p\u00e1ginas web. En sectores como el de la salud y el econ\u00f3mico, las normativas pueden impedirte el lanzamiento de una versi\u00f3n localizada de tu aplicaci\u00f3n. Si esto sucede, elimina ese pa\u00eds de tu lista y busca otro.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>La comparaci\u00f3n entre un mercado en el que pretendes introducirte y un mercado que ya conoces.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 m\u00e9tricas puedes utilizar para\u00a0el\u00a0ROI\u00a0de\u00a0la\u00a0traducci\u00f3n?<\/h3>\n\n<p>Para toda empresa que planee un proyecto de traducci\u00f3n y localizaci\u00f3n es imprescindible monitorear las m\u00e9tricas. Al presentarles estas estad\u00edsticas a las personas responsables de la toma de decisiones, podr\u00e1s demostrar d\u00f3nde se obtiene el retorno sobre la inversi\u00f3n mediante este servicio. Te damos algunas ideas de estad\u00edsticas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tr\u00e1fico de la p\u00e1gina web proveniente de mercados extranjeros<\/li>\n\n\n\n<li>Tasas de conversi\u00f3n de p\u00e1ginas web traducidas<\/li>\n\n\n\n<li>Descargas hechas desde la landing page<\/li>\n\n\n\n<li>Visitas \u00fanicas de otros pa\u00edses<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 es importante la traducci\u00f3n?<\/h2>\n\n<p>Existe un v\u00ednculo demasiado fuerte entre el idioma del contenido y la probabilidad de que el p\u00fablico consumidor realice una compra. Sin duda, los siguientes datos respaldan esta afirmaci\u00f3n:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>According to a <a href=\"https:\/\/insights.csa-research.com\/reportaction\/8057\/Marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Common-Sense Advisory survey<\/a> conducted in eight countries, more than 72% of consumers would be more likely to buy from a website if it were in their native language.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>el 95\u00a0% del p\u00fablico consumidor chino no compra productos o servicios que est\u00e1n en un idioma extranjero, aunque hablen ese idioma con fluidez;<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>cerca del 42\u00a0% del p\u00fablico consumidor de la Uni\u00f3n Europea no compra productos o servicios que est\u00e1n en un idioma extranjero, aunque hablen ese idioma con fluidez.<\/li>\n<\/ul>\n\n<p><strong>#OptimationalTip: <\/strong>Translation and localisation may not be a choice, but a necessity for companies that aim to target new audiences. Los aspectos antes mencionados en relaci\u00f3n con el retorno sobre la inversi\u00f3n pueden llevar a que tu empresa le d\u00e9 cierta prioridad a la localizaci\u00f3n.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00bfCu\u00e1les son las principales ventajas de la traducci\u00f3n? <\/h2>\n\n<h3 class=\"wp-block-heading\">Satisfacci\u00f3n del cliente<\/h3>\n\n<p>La clave para conquistar nuevos mercados es proporcionarles material escrito que haya sido traducido y localizado a la perfecci\u00f3n. Puede que desees atraer nueva clientela con contenido de marketing relevante u ofrecerles la opci\u00f3n de pagar en la moneda local y recibir los art\u00edculos directamente en sus hogares. Cualquiera sea el objetivo, es un beneficio que les brindar\u00e1n la traducci\u00f3n y la localizaci\u00f3n.<\/p>\n\n<h3 class=\"wp-block-heading\">Ahorro de costes<\/h3>\n\n<p>There are obvious cost-saving advantages of investing in professional language<em> <\/em>translation and localisation services from the start of a project. For example, using <a href=\"https:\/\/www.makeuseof.com\/tag\/best-online-translators\/\" target=\"_blank\" rel=\"noreferrer noopener\">online translation tools<\/a> may result in staff having to correct mistakes, spend time reviewing content translations thoroughly, and edit documents written blindly without a real understanding of whether the translation makes sense to readers.<\/p>\n\n<p>Learn more about the <a href=\"http:\/\/optimational.com\/blog\/language-translation-services-grow-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of using language translation services to grow your business<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Reflexiones finales<\/h2>\n\n<p>El c\u00e1lculo del ROI en la traducci\u00f3n de contenidos incluye una serie de n\u00fameros que te permitir\u00e1n realizar un seguimiento de las m\u00e9tricas adecuadas y analizar el rendimiento de la marca en los mercados locales  Sin embargo, no debes limitarte a los KPI. Lo ideal es realizar un an\u00e1lisis cualitativo del resultado. As\u00ed, tendr\u00e1s un panorama m\u00e1s claro sobre el impacto que tiene la ubicaci\u00f3n en el crecimiento general de la marca.<\/p>\n\n<p>Trabajar con una agencia como Optimational le ahorrar\u00e1 dinero a tu empresa desde el comienzo. \u00bfC\u00f3mo? Al eliminar los riesgos asociados con el software de traducci\u00f3n y al garantizar que el trabajo se realice de forma r\u00e1pida y precisa. En Optimational, brindamos un servicio personalizado y flexible, a fin de asegurar que los proyectos de traducci\u00f3n sean adecuados y rentables.<\/p>\n\n<p><a href=\"http:\/\/optimational.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a> today to find out how we can help your business with its language translation needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s teniendo dificultades para llegar a clientes de otros pa\u00edses con tu empresa? Entonces, la traducci\u00f3n no deber\u00eda ser una excepci\u00f3n. En este art\u00edculo, aprender\u00e1s c\u00f3mo calcular el ROI al agregar un idioma nuevo.<\/p>\n","protected":false},"author":3,"featured_media":735026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[397],"tags":[],"class_list":["post-739962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-localisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo calcular y medir el retorno sobre la inversi\u00f3n\u00a0de\u00a0la\u00a0traducci\u00f3n<\/title>\n<meta name=\"description\" content=\"Calcular el ROI de la traducci\u00f3n ayuda a las empresas a evaluar los beneficios de invertir en servicios de traducci\u00f3n. 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